Key Deal Facts
Market Opportunity: The sprouted food market is set to grow 16.5% CAGR, hitting $4.2B by 2033*
Strategic Partnerships: Partnering with a co-packer in 2025 to boost efficiency, agility, & profit*
Retail Success: Launched in Erewhon in 2019, now top sprouted nut brand in SoCal natural food market
Co-founded by Husband/Wife team including Veteran Firefighter who served for more than 20 years
Expanding Distribution: Expanding into new regions and national retailers in 2025 doubling footprint
Product Innovation: Sprouted foods with unique, cutting-edge products to be released in 2025-26*
Clean Label Commitment: No artificial ingredients, additives, fillers, or seed oils—ever
* (forward-looking statements are not guaranteed)
Management Team / Advisory Board Bios
Richard Pauwels Founder/Sprouting KingMy search for the ideal snack began when I was fighting wildfires in California. Long shifts hauling heavy equipment left me beat, and I needed healthy energy. Then I discovered the power of sprouted nuts, created my own recipes, and Rich Nuts was born., Samantha Coker CEO/Founder/Goddess in ChiefPrior to Rich Nuts, Samantha had a career that wound its way from Politics and PR to accounting, film, music, even Burning Man. Passionate about innovation and conscious capitalism, Samantha leads with a nourishing heart and warrior spirit., Mike SchallInvestor/AdvisorAuthentic, veteran Natural Foods industry expert. 10 years Whole Foods experience in merchandising, investments, operations. Operator, connector, deal maker supporting brands that will innovate the food ecosystem while upholding the highest of values., Sara Shoup Sales DirectorWith over 10 years of CPG experience, Sara started at the store level, and then moved into corporate retail, distribution & operations. She is very passionate about the CPG industry, whether it’s a focus on innovation, expansion, marketing, or processes., Michael NelsonAdvisorMichael is CEO & Founder of Eagle Bay Family Office, a wealth advisory firm with locations in the US & Puerto Rico. His clients and partners value his passion, empathy, objective advice and ability to help address the most challenging of circumstances., Tammira PhilippeAdvisorEstablished CEO & Board Member successful at driving growth for both profit & purpose. In addition to being a financial juggernaut, her unique strength is in creating collaborative environments for healthy leadership, investing, and philanthropy.