Half Baked

Building out their brick and mortar to house their decadent sweet treats.

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Location
Mahwah , NJ
No. Investors
12

Company Description

Half Baked is a dessert business founded by Chrissy Carlino, specializing in indulgent treats such as Chonkers, cupcakes, and dirty sodas. Based in Mahwah, NJ, the company combines online sales, dessert catering, and wholesale distribution to local markets and delis.

Key Deal Facts

Half Baked references the fact that many of Chrissy's ideas are spur-of-the-moment and not fully thought out before she jumps into them! It’s also a nod to the fact that not all of the treats offered at the bakery are baked—such as soft-serve ice cream, chocolate-dipped treats, and "dirty sodas."
Amount Raised : $33,100
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