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Security Type
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CAFES
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Categories
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Consumer Goods & Products, Retail, Fashion & Accessories, Sustainability
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Min Investment
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$100
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Location
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Los Angeles, , CA
Key Deal Facts
Proven Traction + Revenue: $30 million in revenue, only $2 million raised
Huge Customer Base: Over 1.5 million pairs sold and 600,000 customers, 10,000+ five star reviews
Massive Market Opportunity: Targeting the $140 Billion global underwear market
Organic Celebrity Endorsements: Billie Eilish, Tom Hardy, Apple's Shrinking, HBO's The Penguin
Sustainably Made: Crafted with ultra-soft, sustainable MicroModal fabric
Expanding Beyond Underwear: Launching new apparel lines like pajamas, hoodies, and sweatpants
Expanding Beyond Underwear: Leveraging brand loyalty to launch new apparel lines like pajamas, hoodi
Management Team / Advisory Board Bios
Dylan TrussellCEOLaunched Instagram stories in 2017, directed a Super Bowl commercial for Mercedes, wrote and directed a movie with 25 of the biggest social stars, ran Culprit Underwear solo for a year from 0 to $2 million in revenue, knows the company A to Z, Brittany FleckHead of ProductBrittany's background in fashion, working with companies like Revolve, has kept Culprit's quality unmatched in the industry., Greg DillonCOOGreg is in charge of ensuring each customer has the best experience. He runs all of Culprit's social communities., Jonathan BerisfordDirector of RetentionJon's background in writing over 25,000 articles for the internet sensation site, Geekologie, has uniquely positioned him to help Culprit's retention strategy, including email, SMS, and Culprit's app., Paige ElkingtonHead Brand AmbassadorPaige has become a partner in Culprit - her unique comedy style permeates every customer touch point. She is the star of most of our content
Reveal the Score by Voting
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Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.
