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Security Type
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CAFES
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Categories
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Social Impact, Financial Services, Other, Retail, Consumer Goods & Products
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Min Investment
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$100
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No. Investors
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248
Key Deal Facts
Sold in every REI, evo, and Title Nine door & 75+ specialty retailers, for a total of 300 doors
$5.2M projected in 2025 | $15mm in revenue and profitability in 2027 (projections not guaranteed)
Featured in Forbes, Wall Street Journal, Outside, Women's Health, New York Magazine, and more
Certified B Corp and Climate Neutral, Members of 1% For the Planet, Protect our Winters and more.
All-women team of outdoorswomen. We are both Wild Rye's customers and creators
43% repeat customer rate (15pts above avg.), but only an 8% product return rate (18pts below avg.)
CEO & Founder Named Outdoor Retailer Emerging Leader of the Year in 2023
Management Team / Advisory Board Bios
Notable Angel
Raised $25k or more from a notable angel investor, Cassie AbelFounder & CEOCassie has worked in the outdoor industry for nearly 20 years. She's 3x All-American lacrosse player turned adventure athlete and has been recognized repeatedly as an outdoor industry leader. Founded Wild Rye in 2016 to bring women better options., Shannon AllenVP of People & OperationsThe glue that holds it all together. Shannon's job title doesn't come close to explaining all she accomplishes on any given day - more accurately, she's our COO/COS all rolled into one. Prior to Wild Rye, Shannon was a long-time hospitality executive., Maro LaBlanceMarketing DirectorFrom scrappy start-ups to global heritage brands, Maro is an outdoor and ski industry vet with 23 years of marketing and communications experience. Leads Wild Rye’s marketing strategy and team, blending big-picture vision with tactical execution.
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The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.