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Security Type
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CAFES
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Categories
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Retail, Consumer Goods & Products, Health & Fitness
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Min Investment
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$100
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Location
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Seal Beach, , CA
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No. Investors
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46
Key Deal Facts
2M packets sold to 100K+ happy customers
$1.5M+ in cumulative revenue with Amazon sales up 69% year-over-year
Founded by Harvard-trained doctors, backed by CPG experts of Vita Coco, Vitamin Water, and Coca-Cola
4.5/5 stars on Amazon
Outstanding 68% 12-month retention rate - 2.2X+ the industry average.
On track to $35M+ revenue by expanding from 2,000 to 20,000 stores by 2029 (not guaranteed)
Hot acquisition space with multiple $B-exits - Poppi, Ghost, and Alani Nu
In review with major retailers Kroger, Target, Publix, and Whole Foods Market
Management Team / Advisory Board Bios
Arash AftabiCEO & FounderScientific Operator. Ran dental practice with 8 FTE & $2M annual revenue. Led clinical study demonstrating anti-inflammatory effect of plant-enzymes. Published in Journal of Periodontology. UC Irvine BS. Boston University DMD & Periodontology Postdoc., Farnoush FadaviPresident & Founder Product visionary. Built one of the premier dental practices in Southern CA: 40,000+ clinical cases with integrated plant-based enzyme therapy. Harvard University BS. Tufts University DMD. Boston University Endodontics Postdoc.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.