Key Deal Facts
Won Best New Beverage at Expo West + Most Fundable Company, MAKA is built to stand out and scale
Over $1M+ in lifetime revenue proves strong consumer demand and the power of a mission-driven brand
Organic yerba mate + wheatgrass = clean, sustained plant energy with zero crash and zero compromise
Launching our next phase with standout branding, a new flavor, and a plan to scale omni-channel.
Revamped supply chain = improved margins, streamlined ops, and the capacity to sustainably scale
Founded by a triathlete, fueled by a personal mission we blend resilience with purpose-driven growth
This isn’t a startup story it’s a brand revival. MAKA is back & built to win shelf space and hearts
65% e-comm retention rate, 54% subscription revenue, avg. order value $72, avg. order = 2.1 cases
Management Team / Advisory Board Bios
Notable Angel
Raised $25k or more from a notable angel investor, Brian HillFounder & CEOTrack record of turning 0-to-1 ideas into scalable brands. Combines startup grit with purpose-driven growth, turning whitespace into opportunity with speed, creativity, and discipline. Building an award-winning CPG company. Georgetown U & Boston U Alum, Russell HirshonMarketing & FieldRussell has 30+ years of experience in branding, creative, interactive and digital agencies. His clients included National Geographic, Nissan, Kellogg's, Energizer, Debeers, CAVA, Sweetgreen, and more. Russell founded his own agency prior to joining MAKA., Danny RubensteinStrategic AdvisorDanny brings 35+ years of CPG experience, including as a founding partner of Naked Juice. His strategic insight and track record scaling health & wellness brands make him an invaluable advisor to MAKA as we rebuild and position for long-term growth., James CurleyVP of SalesJames brings 40+ years of natural CPG sales experience, having led growth at iconic brands like Mamma Chia and Tofurky. His deep industry expertise, network, and passion for mission-driven food make him the ideal VP of Sales to scale MAKA nationwide.