Jasper

Redefining Grief Support—One of Mental Health’s Biggest Unmet Needs

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Security Type
CAFES
Categories
Technology, Retail, Health & Fitness, Pets/Animals
Min Investment
$100
Location
Delray Beach, , FL
No. Investors
33
Website
jaspergrief.com

Key Deal Facts

First grief platform blending AI, community, and expert care—built to scale trust.
Clear wedge: 13M+ pet losses annually, 50% report 12+ months of unsupported grief.
Expanding into $3B+ grief market: bereavement, pregnancy loss, identity & transitions.
Built-in virality: $0 spent on marketing and 1 in 5 members joins through a referral.
Strong retention & high demand: 20% of members attend a support group every month.
CTO & CEO with 15+ yrs building and scaling in AI, health, rideshare, consumer, and VC-backed tech.

Management Team / Advisory Board Bios

Britta MulderrigFounder & CEOBritta is Founder & CEO of Jasper, with 15+ years scaling startups backed by top VCs like Kleiner Perkins, NEA, and Spark Capital. She was early at Uber, leading community & growth, and drove brand & partnerships at Google., Todd SifleetFounding CTOTodd is Founding CTO of Jasper, specializing in AI, NLP, and product development. He leads Jasper’s tech vision, creating innovative, empathetic user experiences to support long-term growth., Sarah SmithHead of OperationsSarah drives Ops at Jasper with 15+ years scaling travel, e-commerce, and marketplace businesses. She builds systems to launch products, grow customers, and balance supply/demand. Former Head of Supplier Ops at Moment., Adrianelly LarueCommunity Manager & Pet Loss Grief CounselorNelly leads Community & Support at Jasper, with 15+ years in brand strategy, coaching, and training. She builds high-impact support groups and engagement programs that drive retention, deepen user connection, and elevate the member experience., Devlin MooreBrand and Product DesignDevlin is a multi-faceted designer and creative director who has worked for some of the world’s most recognizable companies including Apple and Etsy, and has led product design teams at a number of early to mid-stage startups., Grant HazellFounding Pet Loss Grief CounselorGrant leads member resource development, bringing 30+ years of trauma-informed care from military and law enforcement. He creates actionable tools to help members navigate grief with strength and support.
Amount Raised : $81,255
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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