Key Deal Facts
One of the Fastest-Growing Independent Festivals in the world.
Community Loved! 30% YoY growth and a higher than industry norm of 40% attendee return rate.
Owners get festival perks like tickets, annual meetups, and creative votes.
Proven Track Record - 7 Years of Successful Events at Lake Perris and 25,542 attendees to date!
Built by Fans, For Fans. Over 50% of SSBD's growth is driven by word of mouth and community advocacy
Grown to $2.5M+ in annual revenue with no major outside capital or corporate backing.
Own a stake in the parent company of SSBD, unlocking opportunities across all future events
Management Team / Advisory Board Bios
Profitable
Profitable for prior 3 months and expect same in future, $1M+ Revenue
Earned over the last 12 months, Brad SweetCEO and Co-FounderBrad Sweet is a lifelong musician and co-founder of Same Same But Different, a top independent festival. He led SSBD from a 400 person festival to become a multi-million dollar festival brand with year-round smaller events under Same Same Presents., Peter EicharCOO, Co-Founder & Festival DirectorPeter Eichar is a multi-instrumentalist and co-founder of Same Same But Different. With over 17 years as a leader in the event industry, his creative vision and attention to detail play a key role in shaping what makes this festival one-of-a-kind., Michael AultDirector Of MarketingMichael Ault leads the charge on marketing for Same Same But Different. He brings a structured ethos, originally part of senior leadership at Epic Games and now Riot Games, he brings depth of knowledge and is a magnet for top creative talent., Hannah ChoiVolunteer DirectorHannah is responsible for managing, on-boarding and keeping excited our volunteer core of 250+ volunteers that help set up, maintain and strike Same Same But Different each year., Kris ZarifHead Of Strategic Partnership and RevenueKris Zarif brings over 15 years of experience in event production, promotion, sales and operations. He is in charge of maximizing all revenues generated by SSBD outside of ticket sales along with overseeing the overnight management of the festival., Tyler VitulloProduction DirectorTyler Vitullo is responsible for all production elements of SSBD. Pulling from 15 years of experience in the concert and live events industry, he leads the technical design, artist production advancing, and logistics of all stage production at SSBD., Tim ValaskiHead of Guest ServicesTim Valaski has over 15 years of hospitality expertise in curating exceptional guest experiences within SSBD’s VIP and Limitless Lounges. He is also a seasoned Hotel Financing Broker with a deep understanding of service, operations, and client care.