Aura

$1.8T Market: Entering the massive wellness industry, starting with women’s intimate apparel.
TruMeasure AI copilot delivers custom fit—the foundation of women’s wellness—in <60 seconds.
AI fit intelligence, privacy, hardest category solved, community, lifestyle brand.
Led by world-class team with expertise in AI, eCommerce, Brand, & Manufacturing logistics.
Diverse Revenue: D2C custom-fit bras, B2B licensing, partner ecosystem, and future data marketplace.
Validated Tech: Provisional patent filed; Emory University partnership underway.
Backed by Credit Karma Co-Founder, Former Victoria's Secret Leadership, and more
Aura is building a personalized lifestyle brand with lasting loyalty.

Karen GoodwinFounderBreast surgical oncologist who founded aura to fix the long-ignored bra fit problem with data and AI. Her frontline patient care informs our mission to revolutionize women’s health and comfort through tech-enabled, personalized solutions., Malcolm GoodwinCEO & Co-FounderSerial entrepreneur and strategist who’s built multiple startups to multi-million-dollar revenues and led $200M+ in sales at World Wide Technology. He drives aura and TruMeasure AI's strategy, fundraising, go-to-market execution, and investor relations., Trice JohnsonChief Technology OfficerFormer Microsoft and Salesforce executive who led $1B+ in AI-driven transformation initiatives. At Aura powered by TruMeasure AI, she’s architecting the AI platform to power hyper-personalized, scalable custom fit and manufacturing., Tracy BensonChief Branding Officer3x exits, Former Chief Marketing Officer Beats, Monster, Seek, Founder of Obsesh platform, Head of Digital Best Buy, prev. agency experience Razorfish., Debbie HofmannChief Growth OfficerEx-SVP at Victoria’s Secret and Mast Global, where she led merchandising and supply-chain transformations. She now channels that expertise into scaling TruMeasure’s go-to-market strategy and elevating consumer experience in a $28B category., Donald StewartTechnical Services & ManufacturingFormer SVP of Victoria’s Secret. Donald ensures Aura's wellness and personalized products meet the highest standards of technical precision and consumer comfort.