EDERRA

Farm-to-Body Functional Superfood Supplements

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Categories
Food & Beverage, Consumer Goods & Products, Retail, Health & Fitness
Min Investment
$100
Location
Oceanside, , CA
No. Investors
22
Website
ederralyfe.com

Key Deal Facts

Launched EMPWR+, a farm-to-body broccoli microgreens & Lion’s Mane supplement
Partnered with the largest microgreen farm in the California for sustainable sourcing
Developed strategic supply chain to go from Harvest at the farm to final product in the same day
Created elite advising team from top companies: DSM, Herbalife, AbbVie, DuPont, Kerrie, Amway
>65% of revenue from repeat customers
Poised to disrupt the $182bn Superfood Market with transparency, integrity and a premium team.
Established strategic partnerships to be ready to scale up manufacturing up to 9k units per week
Solid in 15+ natural product stores, restaurants, and wellness clinics

Management Team / Advisory Board Bios

Vladi DelsoglioCEOSerial entrepreneur and marketing expert with two decades of experience in high-end design and creative leadership. Former executive at a NASDAQ-listed company., Ruchit MehtaCSOHighly skilled product developer and R&D specialist with experience in startup environments. In his previous role, he served at Plantible Foods, a plant-based protein company that secured $23mm Series A Funding., Nicole LewisCreative DirectorNic is a branding expert who believes in the power of art to connect people. She has worked with Yahoo, Snapchat, and Cymbiotika, bringing expertise in photography, design, and creative leadership., Rena Cohen-FirstBrand AdvisorMeet our Brand Advisor, Rena Cohen-First. Rena has 27 years of experience leading sales teams with multinational brands such as DuPont, DSM, and Glanbia. She completed her MBA at The New York Institute of Technology (NYIT)., Haeri Roh-Schmidt, PhDBrand AdvisorNutrition industry leader with 20+ years experience. Leads Product Innovation at Herbalife, driving product development and commercialization. Led market growth and strategy at DSM. On the Executive Committee of Council for Responsible Nutrition (CRN)., Rahul Mehta, PhDBrand Advisor40+ years of experience in pharmaceutical and cosmeseutical R&D as VP in start-ups to multi-billion dollar companies including SkinMedica, Allergan, and AbbVie. Has a PhD in pharmaceutical sciences and is co-founder and CEO of Rapalogix Health, a skin longevity biopharma., Mike LemaireBrand AmbassadorAs a professional Muay Thai and Kickboxing fighter, Mike holds the prestigious WBC and WCK Muay Thai World Titles and won a Glory Kickboxing contract. Dedicated decades to mastering the discipline, focus, and perseverance required to compete., Dr. Gloria RodriguezBrand AmbassadorA highly respected wellness coach and architect, with years of experience in STEM education and holistic health transformations. Leader and innovator at Qualcomm specializing in program strategy and educational leadership.
Amount Raised : $55,000
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