Key Deal Facts
Crafted premium apparel made from upcycled materials, transforming waste into everyday staples.
Every piece crafted in North America in small batches for quality and transparency.
Our T-shirt uses only 8 gallons of water, compared to the industry’s 700+ gallons.
Founders bring 60+ years of combined retail and apparel experience.
Vertically integrated Oakland space supports sales, fulfillment, and operations.
Established B2B partnerships with universities, eco-conscious brands, and artists.
Proven North America recycled supply chain ready to scale sustainably.
Positioned in the $13B sustainable apparel market with proven concept and growth potential.
Management Team / Advisory Board Bios
Chris SilvermanCEOChris brings 39 years in apparel and footwear with leadership at Chrome, Mossimo, Gap, and Levi’s. Passionate about sustainability, he leverages deep industry ties to drive North American crafted apparel forward., Ronnie HartCOORonnie brings 30 years of retail leadership. Leading brands like Urban Outfitters, Chrome Industries, and American Giant. He is passionate about the customer journey through brick and mortar and ecommerce retail experience., Ezra BermanCFOEzra is a seasoned entrepreneur with success in food, beverage, and apparel consulting. Committed to socially responsible business, he drives Blue & Yellow’s mission to merge sustainability with profitability., Jennifer KelleyFounderJennifer is the lead designer and creative director. With over 15 years of experience shaping creative and color direction for brands like The North Face, Deckers Brand and Limited Brands, she brings a thoughtful balance of creativity and purpose to B&Y., Michael SevilleFounderCreating an apparel business that was sustainable was originally Michael's brainchild. With a a background in labor law, Michael not only brings legal expertise but also a fundamental understanding and belief in doing things the right way.