Agtools

My name is Martha Montoya, CEO of Agtools. I was raised as part of farming operations, where I saw firsthand the challenges that farmers face in terms of access to data, market information, and supply chain coordination. As I got older, I realized that these issues weren't just limitations for farmers, but also had a ripple effect throughout the entire food system. I became determined to use technology to solve this problem and create a better future for farmers, distributors, retailers, and other supply chain stakeholders who impact their lives. At Agtools, we're creating a platform that provides real-time data and insights to help these stakeholders make informed decisions that improve efficiency, reduce waste, and promote sustainability. Our company mission is deeply personal for me, as it aligns with my own values of improving the efficiency and resilience of global food systems. I believe that by offering the most flexible and groundbreaking software architecture, we can have a profound impact on the lives of farmers, consumers, and the planet. At Agtools, our purpose goes beyond just providing data solutions - it's about improving the livelihoods of farmers and rural communities. By empowering supply chain stakeholders to make data-driven decisions, we’re aiming to create a more efficient, resilient, and equitable food system that benefits everyone. Our brand strives to serve as a catalyst for positive change, not just in the agriculture industry, but globally. By reducing waste, improving efficiency, and promoting sustainability, we aim to contribute to a healthier planet and a more prosperous future for all.

Martha Montoya
CEO
Led by Martha Montoya, CEO whose career spans over 35 years, with a wealth of experience sourcing and trading from four continents, particularly the southern hemisphere. Her expertise in commodities has been honed through working with buyers in the Americas, Europe, and Asia, providing her with a deep understanding of products from origin to delivery. Recognizing the need for reliable, trusted, and real-time data to navigate market volatility, boost profitability, and reduce waste, Martha founded Agtools, a patented and award-winning ML/AI SaaS solution. She has held various leadership roles, including appointments to the Board of IFT, Department of Commerce Export Council, and California Department of Food and Agriculture.


Charles Harrison
Executive Vice President and Compliance
Charles Harrison, Executive Vice President and Compliance is an international business development leader skilled at market entry planning and execution crossing multiple industries and marketplaces including most recently the Agricultural industry in the Americas. Experienced in P/L responsibility and leading teams by inspiration and example. Skilled strategist in taking startup ventures and executing to increase revenue and meet performance metrics. Entrepreneur experienced with major brands including Hilton, CIRSA, Marriott, Wyndham, Boeing and Del Mar Medical. Lived and worked in Europe, Latin America and USA. Thunderbird MBA, fluent in Spanish and Portuguese. Experienced at C Level requirements while collaborating at all levels to ensure team integration, customer service, development, quality, and delivery.