Basil Street Cafe

Basil Street Cafe

Robotic Automated Pizza Kitchens 

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Security Type
Min Investment
Offering Date
September 30, 2021
Expected Close Date
January 03, 2022
Target Raise
Security Price

Company Description

Robotic automated pizza kitchens. Everyone loves pizza, and everyone loves quality, convenience, speed, and friendly prices. Basil Street marries all the things people love in 22-square feet of advanced, robotic technology to provide high-quality, brick-oven style pizza at the touch of a button. Basil Street's Automated Pizza Kitchen (APK) uses patented technology that gives customers a piping hot, delicious, 10-inch, Italian-style pizza that cooks in about 3-minutes. With our robotics technology, we are able to reduce labor costs and create a low-cost, scalable business model. Our seasoned team has decades of experience in not only designing, manufacturing, deploying, and scaling automated kiosks, but also in pizza making, menu development, and specialty retail. Basil Street is a story of delicious, convenient pizza and advanced robotics designed to scale throughout the US and abroad. 


Invest $2,500 and receive a "my slice of the pie" t-shirt and 10 free pizzas.
Invest $5,000 and receive the above, plus another 20 pizzas.
Invest $10,000 and receive the above, plus an annual voice call with management and another 50 pizzas.
Invest $25,000 and receive the above, plus spend the day with a brand ambassador interacting with active APKs in the field.
Invest $100,000 and receive the above, plus the opportunity to meet with management at our APK manufacturing plant.

Key Deal Facts

Completed an initial pilot program for its Automated Pizza Kitchens (APKs), serving real customers delicious pizza in multiple locations across the U.S.
75% of Basil Street’s customer survey respondents say they are likely to return again
IP includes one granted and one pending patent covering food product storage and vending kiosk
Purchase orders for 50 APKs targeting deployment in the field by fall 2021
Team has more than 50 years of combined experience in self-serve kiosks, pizza making, and Silicon Valley finance; investors include the former CEO of Sleep Number and the founder and CEO of TRX Training

Management Team / Advisory Board Bios

Deglin Kenealy, Chairman and CEO
A 25+ year, Silicon Valley financial executive, Deglin has a master’s degree from Stanford University’s Graduate School of Business and has had a long, prominent role in Financial Services. As a founder of Fisher Investments Private Client Group, he grew the firm from $1.0 billion in Assets Under Management (AUM) with $10 million in recurring revenue to a firm that had over $20.0 billion in AUM and over $180 million in recurring revenue during his ten-year tenure. Deglin later served as CEO of Osborne Partners Capital Management. He has worked full-time and then some every week on behalf of Basil Street since July 2016.

Jeff Klemp, COO
Jeff represents more than 25 years of specialty retail expertise, with past leadership roles in store operations, supply-chain, manufacturing, engineering, procurement, and quality control for Fortune 500 and startup companies. He was the Sr. Vice President of Operations and led new store openings, kiosk deployments, field and supply chain operations for a multibillion-dollar specialty retail company. He was responsible for the fulfillment and store operations of over 3,800 specialty retail stores with more than 35,000 associates. Jeff is currently the Chief Operations Officer for Commercial Automation, LLC. 

Roberto Villani, VP of Innovation
Roberto is the founder of Basil Street and is a serial entrepreneur who has led many ventures. Most recently he was CEO of California Food Company, a specialty frozen pizza company, which launched the idea for and created Basil Street. Roberto‘s passion and vision to make the company thrive is a constant boost to the team. His drive always keeps Basil Street competitive and innovative. He has worked full-time on behalf of Basil Street since July 2016.
Amount Raised : $670,478
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