Unleashing the untold magic of chickpeas to harness explosive plant-based trend

During an unprecedented consumer shift towards healthy, sustainable foods—and through the magical versatility of the humble chickpea—Fabalish serves up an ever-expanding line that not only meets an explosive demand but also competes with conventional foods in terms of flavor and texture.

View on Wefunder
Security Type
Convertible Note
Food & Bev
Min Investment
Kearny, NJ
Offering Date
October 06, 2021
Expected Close Date
January 04, 2022
Security Price

Use of Proceeds

  • Marketing (in-store demos, online paid ads)
  • Operations (production, fulfillment)
  • Legal 
  • Wefunder Fee 


Jessica Gebel, Co-Founder, Head of Product & Brand
Natural Foods Chef, with 15 years experience in food service and as a private chef, across Chicago, Hawaii, Montreal, Miami, and New York City. Culinary degree from the Natural Gourmet Institute. Winning contestant on Food Network

Paul Majcherczyk, Co-Founder, Head of Operations & Business Dev
Previously VP of Operations for 360iQ, playing a key supporting role in taking the startup to a successful exit. Prior to that a VP level technology corporate officer at Morgan Stanley focused on financial strategy and project portfolio management.

Michael Costello, Strategic Advisor, Prior Lead Investor
Retired CPG executive with 32 years in marketing, manufacturing, R&D and General Management. Previously a Senior Vice President at Clorox managing Renew Life and Nutranext, and prior to that he led the International business for Clorox.

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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

Key Deal Facts

Innovative plant-based products that deliver on flavor and texture, without compromise!
Rapid 4x annual growth in 2 years and 40x growth online.
5x industry award winner for product taste & innovation.
500+ 5-star customer reviews online, including Amazon & Shopify.
48% customer retention rate compared to 26-32% industry average.
Serving a $60B dips and prepared foods market.
Filling a huge market gap for plant-based, organic, allergen-friendly, and clean-label foods.
Founders include professionally-trained gourmet chef and operations experts with experience as part of a successful exit.