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Security Type
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Convertible Note
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Categories
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Retail, Food & Bev, Sports & Fitness
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Min Investment
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$100
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Offering Date
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September 20, 2021
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Expected Close Date
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April 30, 2022
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Target Raise
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$100.00K-$1.00M
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No. Investors
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242
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Security Price
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$1
- Number of Employees
- 4
- Cash
- $8,867
- Revenue
- $16,032
- Short Term Debt
- $3,763
- Cost of Goods
- $13,266
- Long Term Debt
- $0
- Net Income
- $-63,199
Company Description
At Terraseed, we’re on a mission to disrupt the supplement industry with ethical solutions—both for the wellness of our vegan community and for the health of our planet. multivitamin with 9 essential nutrients was developed by expert plant-based nutritionists. Our commitment to health extends to the natural world, too—we're proud to source all our ingredients in low-impact, eco-friendly ways. For example, our Omega 3 comes from sustainably-farmed algae, to avoid any harmful impact to wild marine ecosystems.
Key Deal Facts
First vegan company ever selected into Techstars accelerator program
Last startup by CEO was successfully acquired by streaming giant Gaia
93% of customers renew their subscription after the 1st bottle
The number of vegans has grown by 3,000% in 15 years
Strong traction established with 7:1 LTV:CAC ratio and 26% MoM growth
Winner of the Most Environmentally Responsible Packaging at the 2020 Nexty Awards
90,420 animal lives, 102,762,000 gallons of water, and 2,802,600 sq. ft. of forest saved
CEO is 3X entrepreneur with success in wellness and subscription fields
Use of Proceeds
- ($100,000) 30% towards marketing and content creation, 30% towards R&D and new product development, 32.5% towards building the team, 7.5% towards Wefunder fee
- ($500,000) 25% towards marketing and content creation, 30% towards R&D and new product development, 37.5% towards building the team, 7.5% towards Wefunder fee
- ($1,000,000) 20% towards marketing and content creation, 30% towards R&D and new product development, 42.5% towards key hires, 7.5% towards Wefunder fee
Management Team / Advisory Board Bios
Maria Cebrian, Co-Founder and CEO
Third-time entrepreneur, Maria has 13 years of experience in the digital and wellness industries. In 2017 she sold her second company to the world's leader. Voted 2016 best female CEO by Founder Institute. Human-first leader and passionate vegan.
Alex Houghtalin, COO
Alex is currently completing an MBA focused on entrepreneurship at the University of Colorado Leeds School of Business. She was the Project Director of Strategy Research at Harvard Business School's Institute for Strategy and Competitiveness.
Hava Horowitz, Co-Founder
Hava is highly skilled at understanding human problems and designing technical solutions to address them. She has 7 years of experience in several industries such as music technology, SVOD, cryptocurrency, and augmented reality.