Test the Waters
Terraseed

Terraseed

Biodegradable Pill Bottle With Vegan Supplements

At Terraseed, we’re on a mission to disrupt the supplement industry with ethical solutions—both for the wellness of our vegan community and for the health of our planet. multivitamin with 9 essential nutrients was developed by expert plant-based nutritionists. Our commitment to health extends to the natural world, too—we're proud to source all our ingredients in low-impact, eco-friendly ways. For example, our Omega 3 comes from sustainably-farmed algae, to avoid any harmful impact to wild marine ecosystems.

View on Wefunder
Security Type
Convertible Note
Industry
Retail
Min Investment
$100
Location
Boulder, CO
Offering Date
September 20, 2021
Expected Close Date
April 30, 2022
Security Price
$1

Use of Proceeds

  • ($100,000) 30% towards marketing and content creation, 30% towards R&D and new product development, 32.5% towards building the team, 7.5% towards Wefunder fee
  • ($500,000) 25% towards marketing and content creation, 30% towards R&D and new product development, 37.5% towards building the team, 7.5% towards Wefunder fee
  • ($1,000,000) 20% towards marketing and content creation, 30% towards R&D and new product development, 42.5% towards key hires, 7.5% towards Wefunder fee

Management

Maria Cebrian, Co-Founder and CEO
Third-time entrepreneur, Maria has 13 years of experience in the digital and wellness industries. In 2017 she sold her second company to the world's leader. Voted 2016 best female CEO by Founder Institute. Human-first leader and passionate vegan.

Alex Houghtalin, COO
Alex is currently completing an MBA focused on entrepreneurship at the University of Colorado Leeds School of Business. She was the Project Director of Strategy Research at Harvard Business School's Institute for Strategy and Competitiveness.

Hava Horowitz, Co-Founder
Hava is highly skilled at understanding human problems and designing technical solutions to address them. She has 7 years of experience in several industries such as music technology, SVOD, cryptocurrency, and augmented reality.

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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

Key Deal Facts

First vegan company ever selected into Techstars accelerator program
Last startup by CEO was successfully acquired by streaming giant Gaia
93% of customers renew their subscription after the 1st bottle
The number of vegans has grown by 3,000% in 15 years
Strong traction established with 7:1 LTV:CAC ratio and 26% MoM growth
Winner of the Most Environmentally Responsible Packaging at the 2020 Nexty Awards
90,420 animal lives, 102,762,000 gallons of water, and 2,802,600 sq. ft. of forest saved
CEO is 3X entrepreneur with success in wellness and subscription fields

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