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Security Type
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Equity
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Categories
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Consumer Goods & Products
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Min Investment
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$250
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Offering Date
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July 02, 2018
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Expected Close Date
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October 03, 2018
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Target Raise
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$10.00K-$107.00K
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Deal Notes
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- Type of Security Offered: Common Stock
- Purchase Price of Security Offered: $1
- Minimum Investment Amount (per investor): $250
- Maximum 107,000 shares* of common stock ($107,000)
- Minimum 10,000 shares of common stock ($10,000)
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Valuation
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$2,500,000
Company Description
Anatomic Global, our business entity, is a 27-year-old California corporation that has recently been repositioned to exclusively sell LUXI Branded Mattress Products to both traditional retail and online customers. We are attempting to change the way the industry runs and now have our first five months behind us. Each mattress we sell comes with 3-in-1 adjustability, meaning each customer gets the mattress they specifically need on their side of the mattress. The mattress is shipped in the perfect medium firmness, which is the universal feel that provides ample support while still luxuriously cushioning to ensure all of your natural arches and curves are taken care of, providing great spinal alignment. By merging traditional retail and new online approaches, we're working to keep mattresses affordable. And, by making each mattress adjustable, we're able to keep returned mattresses out of our landfills or from being prematurely recycled, and our customers are happy about that. Retail mattresses are a $15B industry, and there's already been a 1.5 Billion dollar shift away from brick-and-mortar stores toward online. While that shift has not yet completed, it stands to reason that a successful company should be able to merge both retail and online sales approaches. Mattress retailing does not present a situation like UBER, which has created the potential that all traditional taxicab companies might eventually be eliminated. There’s likely always going to be a need for the majority of the population to touch and feel a mattress. So LUXI exists where there is a reasonable expectation that merging the old and the new makes sense. Anatomic Global is a company that can do that in a very unique way. With deep roots in engineering and mattress manufacturing, we are here to introduce the first-ever adjustable bed-in-a-box mattress sold online that is also sold coopetitively in stores.
Perks
FIRST 25 INVESTORS THAT INVEST $500 ---- Get a Free LUXI (Your Size Choice) MATTRESS
Invest $1,000 and receive a $200 discount on your next LUXI MATTRESS (additive to prevailing site discounts)
Invest $1,500 and receive a $300 discount on your next LUXI Purchase (additive to prevailing site discounts)
Invest $2,500 and receive a $400 discount on your next LUXI Purchase (additive to prevailing site discounts)
Invest $5,000 and receive a 20% lifetime discount (additive to prevailing site discounts)
Invest $10,000 and receive a Free LUXI Mattress for Every Room In Your House
Key Deal Facts
While the traditional retail mattress purchasing experience can be frustrating, we believe the current mattress-in-a-box online model falls short of delivering a customized sleep experience for each customer that they'll love for years to come.
One of the biggest factors driving the transformation is that the traditional retail store experience is confusing to most consumers. Today the online retail environment has been flooded by more than 200 competitors, and it too has become confusing.
"100-night, no-questions-asked free trials" that the disruptors depend on are, in our opinion, filling up our landfills with discarded mattresses, damaging the environment and leaving the most responsible customers concerned.
While the marketing claims of the new online disruptors are extraordinary, the class of goods found in these products is many times suspect from a traditional mattress manufacturing perspective.
These new online companies are not all founded by sleep experts that understand the science behind the components needed to ensure both quality and comfortable sleep over the long term.
Use of Proceeds
- R&D and production
- Online marketing
- Working capital
- Store point of purchase
Management Team / Advisory Board Bios
David Farley
Co-Founder, CEO and Director
David orchestrated his third startup, Anatomic Concepts, a medical soft goods manufacturer almost 30 years ago. He took that business on to specialize in Operating Room patient positioning device manufacturing, eventually capturing a 40% market share within US acute care hospital market. That book of business was sold and Anatomic Global emerged as memory foam fabricator and consumer product mattress manufacturer during the 2006 to 2012 time frame, after which he retired. David has more than 35 years experience in the foam industry and has perfected 27 patents concerned with anatomic uses of foam. With respect to the current activities of Anatomic Global, David has returned from retirement to consult related to the creation and market testing of the Luxi product line and he leads the company at the Board level full-time. David is a Tau Beta Pi Manufacturing Engineering graduate from California Polytechnic University and he received his MBA from Pepperdine University. David, since 2012, retired from his previous position as CEO at Anatomic Concepts, Inc., and only took up the consulting at AGI effective in January, 2016.
Shannon Farley
Co-Founder, Executive Vice President
After completing her undergraduate studies in London, Shannon started her career there interning for one of the high profile, new age, cutting edge ad agencies before moving back to yet another progressive agency in the San Francisco Bay area. Her focus there was on developing creative for clients such as Nike, Toyota, Microsoft, Warner Brothers and MGM. Shannon learned how to build great brands from some of the best in the industry. She then relocated to Vancouver BC, to join a startup, helping nurture the design, marketing and branding of that fledgling company into a 600-person SaaS leader. She's freelanced, led corporate teams, and rolls up her sleeves when things need to get done. Shannon is currently responsible at Anatomic Global for the day-to-day operation of the business and is the lead Sheppard and influencer of anything and everything having to do with the Luxi Brand and its market positioning. Shannon is full-time with the Company. Shannon received her Bachelor of Art's degree in Marketing and Videography from Arizona State University.
Deal Notes
- Type of Security Offered: Common Stock
- Purchase Price of Security Offered: $1
- Minimum Investment Amount (per investor): $250
- Maximum 107,000 shares* of common stock ($107,000)
- Minimum 10,000 shares of common stock ($10,000)