In explosive market, story-based mobile game disrupts the way children learn languages

View on Wefunder
Security Type
Min Investment
Austin, TX
Offering Date
October 15, 2021
Expected Close Date
January 13, 2022
Security Price

Use of Proceeds

64% towards product development for game mechanics & teacher module; 20% to marketing support; 10% to general corporate; 6% towards WeFunder fees. 

Key Deal Facts

Voted Best New Language Learning Technology - 2021 Launchpad Int'l Language Education Competition
Founding team: CEO lead mobile app to NASDAQ IPO + background in linguistics & psychology + mobile game expert
Education meets Gaming. Language learning market doubles to $115B by 2025; mobile gaming will grow to $272bn by 2030
Freemium subscription for teachers & families (B2B2C); recurring revenue platform + gameplay monetization
90,000 downloads in 20 months, 75% of trials convert to paying subscribers
Children's digital language market is the next big growth story; planned rollout in multiple languages & markets
Advisors incl. growth leader of Honey & Acorns, founder of Friendster + Professor at Princeton
Female, Latina-founded with diversity and access at the heart of its mission

Security Description

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