The solution to the plastic waste crisis is right in your pocket

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Security Type
Common Stock
Technology, Sustainability
Min Investment
Erie, PA
Offering Date
October 14, 2021
Expected Close Date
April 12, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

newBin is a free, on-demand gig-economy curbside recycling service that promises to reduce plastic in landfills.

Key Deal Facts

Industry ripe for disruption: Only half of US households have access to curbside recycling and this current recycling method is ineffective and expensive.
Large addressable market with low technology risk.
Real sustainability impact potential.

Management Team / Advisory Board Bios

Mitch Hecht, Founder and Chief Executive Officer
Former Chief Financial Officer of International Steel Group, a startup steel company that within 12 months of formation became the second largest integrated steel manufacturer in North America with sales of $5 billion. Within 18 months of funding, the company executed a $2.7 billion IPO, and within 12 months of its IPO was sold for $4.5 billion. Responsible for three major acquisitions and a $5 billion P&L. Previously 15 years on Wall Street as Managing Director, investment banking, for Deutsche Bank and PaineWebber Inc. BA, MBA in Finance from New York University; Juris Doctor from Fordham University School of Law. Member of the New York State Bar. Past Board Member of the National Association of Manufacturers. Mr. Hecht commits approximately 40 hours per week to newBin.

Christopher Dow, President and Chief Operating Officer
Founder and CEO of the UK's first multi-million pound plastic recycling plant. He was responsible for developing new recycling technologies and building the fledgling UK recycling industry at a 40 million state-of-the-art PET and HDPE scrap to food-grade resin plant in East London, handling 35,000 metric tonnes of waste plastics yearly. An expert in waste management and recycling; served as a Director of the UK Resource Association as well as deputy Chairman of the European Recycling Association. He was honored by the Mayor of London as one of twelve international creativity champions working in the city of London. Degree in Business and Economics from RMIT in Melbourne, Australia. Mr. Dow commits approximately 25 hours per week to newBin.

Yannick Lord, Chief Technology Officer
Currently the Head of Product Development for UAE-based ZeLoop, (an app focused on improving plastic recycling rates), and Co-Founder and Consultant Director at Ananke Chronos, LLC. Yannick has developed multifaceted, award-winning digital marketing campaigns, websites, apps, and technology platforms for global brands such as Toyota, Lexus, AT&T and MTV. Yannick has been honored with multiple Digital Design and Innovation Awards. He received his BEP from Lycée Pierre Emile Martin in Bourges, France. Mr. Lord commits approximately 25 hours per week to newBin.

Ashley Heilmann, Treasurer and Secretary
Ashley is a passionate environmentalist and conservation advocate who graduated with a degree in Natural Resources, cum laude, from Ball State University. After graduation, Ashley joined IRG Erie, Inc. as a Senior Campaigner where she helped develop the newBin concept. Prior to IRG, Ashley worked in conservation and environmental management as a naturalist at the Indiana Dunes and Zion National Park. President of Natural Resources Club at Ball State and the Delta Zeta Community Service Chair. Ms. Heilmann commits approximately 35 hours per week to newBin.
Amount Raised : $284,599
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Security Description

Common stock is a security that represents ownership in a corporation.

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