Test the Waters


An eCommerce and services platform supporting underrepresented brands

Security Type
Min Investment
Atlanta, GA
Offering Date
October 19, 2021
Expected Close Date
January 17, 2022
Target Raise

Company Description

We believe that creating online space for underrepresented brands is crucial to changing the conversation around retail industry norms. So that's why we are...

With only a limited share of the retail marketplace paying attention to BIPOC, women-owned,  and LGBTQ brands we are set to become the leader in changing the conversation and creating more space for these growing brands.

Key Deal Facts

We're leveling the landscape for BIPOC, women-owned, and LGBTQ brands to lead in this world.
OTHRStore is more than just another eCommerce platform - we support the needs of communities.
We offer OTHRFoodNetwork for video marketing and an integrated Influencer Network (1M+ and growing).
On-Demand Resource Network featuring the industry's best and brightest.
OTHRStore represents brands you haven't had the pleasure of meeting yet.

Use of Proceeds

  • Marketing
  • Tech

Management Team / Advisory Board Bios

Mark Feinberg, Founder/CEO
Investor/Advisor/COO High Road Ice Cream OTHRSource CEO, Founder Uruut crowdfunding sold to NPE/Fundly in 2014 Former EY Consultant, IBMer and Investment Manager MBA/BBA Emory University

Michael Dunford, President
Brand Development Director - The Home Depot Director Brand Development / Innovation - SuperValu Former Director of Brand & Product Development, and Retail Marketing MBA Uinversity of Minnestoa - Carlson School of Management

Derrick Williams, Advisor
CFO, AcuityCFO Co-Founder and Managing Director, U.S. Strategic Capital Co-Founder and Chief Compliance Officer, Elite Crowdfund
Amount Raised : $0
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

Research Reports

No reports have been submitted

Become a Reporter