The Fitness Motivation App That's Gamified Wellness

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Security Type
Common Stock
Technology, Sports & Fitness
Min Investment
Offering Date
October 19, 2021
Expected Close Date
April 19, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Paid Workout is a fitness motivation app that gamifies and incentivizes fitness and activity. We believe this app is driving the growth of wellness gaming! Founders Nicole Pekerman and Michael Bluestein saw an opportunity to motivate people to jump-start their fitness journey by customizing and rewarding short-term wins as an encouragement model. The British Journal of Sports Medicine determined that regardless of fitness level, frequency of exercise, or the reason for working out, people are much more likely to maintain a fitness program when money is involved.


Friends and Family - First 5 days | 15% bonus shares
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Early Bird Bonus - Next 7 days | 5% bonus shares

Key Deal Facts

Acquired more than 20,000 in its first 6 months of launch, paid users over $65,000 in payouts while also creating a marketplace for fitness enthusiasts and a platform for trainers to monetize their audience.
They have a conversion rate from free to paid membership of 12.5% percent, which is more than double that of industry standard. 

The global fitness app market is $4.4 billion and the global fitness industry is worth close to $100 billion.

Management Team / Advisory Board Bios

Nicole Pekerman, Director, Co-founder & CEO
A passionate leader and senior executive with incredible drive for results, consumer savvy and creative prowess growing brand and business for 2 decades in tier 1 CPG and QSR organizations running billion dollar Global brands such as Philadelphia Cream Cheese, DiGirono Pizza, Wonder Bread, Blue Box Mac N Cheese, Kraft Dressings, and Tim Hortons. Strong background in strategic branding, product development, pricing, PNL management, innovation strategy and execution, consumer insights, brand foundations, IMC strategy and creative development, and fostering collaborative and passionate teams.

Michael Bluestein, Director COO Co-founder
A senior corporate and securities lawyer with 15 years of experience; Michael is a business leader whose strengths include drive for results, strategic thinking and superior client service. With extensive tech company experience, including founding and exiting an app, Michael's corporate finance, operations experience and technical knowledge is second to none. Michael is also on the board of the Canadian Securities Exchange bringing deep knowledge about corporate matters and raising capital.

Kamil Chmurzynski, Head of Mobile Development
A senior software engineer who has a passion for mobile and game app development. He started programming in high school, which eventually led to him studying computer science at Oxford University (MSc). Of the apps he's done, he's proudest of a game similar to Clash of Clans and another one like FarmVille. He worked in many roles, from leading teams, unit and UI testing, to making back ends.

Milan Poliak, Head of Platform Development
Amount Raised : $166,781
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Security Description

Common stock is a security that represents ownership in a corporation.

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