A Blue Egg Corporation

Design, Retail, Licensing

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Security Type
Crowd SAFE
Categories
Real Estate, Retail, Health & Fitness
Min Investment
$250
Location
NEW YORK, NY
Offering Date
October 06, 2021
Expected Close Date
April 30, 2022
Target Raise
$25.00K-$1.07M
No. Investors
193
Security Price
$1
Website
ABlueEgg.com
Number of Employees
1
Cash
$3,211
Revenue
$134,886
Short Term Debt
$397,073
Cost of Goods
$66,635
Long Term Debt
$0
Net Income
$21,824

Company Description

A Blue Egg designs projects for residential and commercial; plus revenue from publishing/speaking/television. Our family of brands has diversification of categories, allowing revenue from multiple channels: retail, licensing, and real estate. Investor contributions will be at the holding company level, which is called A Blue Egg Corporation—allowing investors to receive benefit of revenue from three divisions of the company. 

Key Deal Facts

Multi-revenue streams: design, retail, licensing, RE development
Named one of INC magazine's "Top 100 Female Founders" (2020)
GRENIER HOLDINGS: equity fund to build homes using modular tech
CLEAN DESIGN HOME™: Brand licensing for textiles & home decor
RW HOME LLC: Interior design for residential and commercial clients
Q1 2022: Macy's launch in 165 doors + QVC + international in UK and Japan
Revenue positive in 2020 & 2021; projected revenue of $1.8 million in 2022

Management Team / Advisory Board Bios

Robin Wilson
Founder, CEO
Founder of Robin Wilson Home, a successful eponymous brand that generated $82M+ in licensed brand revenue (wholesale) from 2009-2018. Creator of newly-launched CLEAN DESIGN HOME™ brand. Ambassador: Asthma & Allergy Foundation of America. Board Vice Chair, Sustainable Furnishings Council (2013-15); current ambassador to organization. Named to Top 20 African American Interior Designers. Named to INC magazine list of "Top 100 Female Founders". Author, CLEAN DESIGN: Wellness for your Lifestyle. MA, NYU (Real Estate Finance); BA, University of Texas-Austin
Amount Raised : $105,430
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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