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Meditation and breathwork apps have never been more popular, but they don’t deliver results

Millennials and Gen Z consumers demand results from their mindfulness tools. Mainstream apps aren't cutting it. 

Over 80% of people stop using meditation apps within just days. 

Why meditation apps alone don't work:

Disposable: Apps are easy to download and forget about

Singular Voice: People can't relate without teacher diversity

Macro Communities: Large groups aren't engaging or personal enough

Mental well-being meets the engaging world of connected fitness
Evidence-based immersive experience created for aspiring meditators
Gently pulsing cushion that guides breathing + focus w/ app subscription
Secured paid product pilots valued at >$25K by PwC, Hearst, and more
4x retention (>1M mins meditated) compared to existing mainstream apps
Funded for product dev by one of the largest global sportswear brands
$14.9B annual market opportunity; massive whitespace in $121B market

Jesal Trivedi - CEO and Founder
With over a decade of experience across tech, media, and product innovation, Jesal's a seasoned professional in the industry. Jesal led and grew the Mobile Product team at Blue Label Labs, was tapped and funded by Microsoft to pioneer UX/UI principles for the Hololens AR headset ad Co-Founded multimedia companies such as Tech808 and The Phat Startup which was featured in TechCrunch, Re/Code, and Fast Company.

Rita Murjani - Head of Mindfulness + Strategy
Rita has nearly a decade of experience across finance, strategy, as well as teaching yoga + meditation. She started her career at Citi where she structured more than $5B worth of debt for renewable energy and infrastructure projects and also developed a trillion dollar regulatory capital instrument to save the firm over $500mm worth of tax attributes.