Company Description
Right now, your data is collected, bought and sold by Data Brokers who rely on you as their only product. As the Data Owner, we believe you're the only one who can get all your data in one place, improving its value dramatically. Data Owners unfortunately cannot prevent their data from being bought and sold. Data Owners can increase the value of their data by exercising their right to get it all in one place. Betterpath makes it easy for Data Owners to get all their data in one place, and get paid for it. Betterpath is launching a Health Savings Account (BetterHSA) that helps Data Owners control their health data as a financial asset.
Management Team / Advisory Board Bios
Gary Sinderbrand
Co-Founder, Executive Chairman
In 2003, Gary and his wife Lanie received a phone call from a physician in Evanston, Illinois that would permanently alter the arc of their lives. For the prior 20+ years, Gary had enjoyed a highly successful career as a Financial Advisor having been hired by Merrill Lynch in 1980. Never one to easily accept “conventional wisdom” he largely eschewed Wall Street’s transaction based approach when serving customers and instead focused on listening to his client’s hopes and fears as it related their investments. His success became predicated on 3 factors; Listening, Understanding his client’s needs and Implementing a plan that would allow his clients the highest chance of success while taking the lowest risk possible. His business grew so rapidly that he was asked to share his methods with thousands of other Merrill Lynch Advisors and over the ensuing 15 years trained over 12,000 people while still maintaining his “day job” overseeing his own book of clients. He attributes his professional success to being completely secure in what he does not know. Solving other people’s problems became second nature as time after time, the solutions would become self-evident as hidden facts revealed themselves. When the Dr. at Northwestern called to inform them that “Your daughter has Crohn’s disease. There is no cure and she will be on medication the rest of her life,” Gary and his wife, Lanie were stunned and frightened beyond words. Sitting on the sidelines in the hope that somebody, somewhere would find a cure was not in his nature so Gary jumped into the fight and in 2004 was appointed to the National Board of the Crohn’s and Colitis Foundation. Shortly thereafter, he was nominated to serve as Chair-elect and became Chairman in 2008. After 8 years on the CCFA Board, Gary realized that there were vast untapped resources that could be brought to bare on solving some of the most difficult issues in treating Crohn’s as well as the 100+ other autoimmune disorders that impact millions of people every day. His idea to use a patient’s health data in conjunction with their cost of treatment was patented in 2012 and Betterpath was born. Gary departed Betterpath in the summer of 2015 to return to his original career as a Financial Advisor. In 2016, he led a group of Investors in reacquiring the Company. Following the merger in 2017, Gary became Executive-Chairman of Betterpath, Inc. and now devotes 100% of his time to Betterpath
Matt Sinderbrand, MPH
Co-Founder, CEO
“I’m fascinated by ‘knowledge’; where it comes from, how it evolves, and why as a society we sometimes choose to accept what’s ‘known’ in the face of so many unknowns. The power of knowledge is only as strong as the information used to support it. Our current inability to capture and structure complete health data inherently weakens the strength of the information used to support our knowledge of medicine. When medical knowledge comes from weak information, everyone loses. Betterpath is dedicated to fixing this issue by motivating people to take responsibility for their data because it’s the only way to create stronger, more complete information. It just so happens that this ‘ethical imperative’ to give people ownership of their data is the first step toward realigning the entire health system for everyone’s benefit!” Matt's passion for solving the incomplete data problem is not simply a professional endeavor but also a personal one. Nearly a decade ago Matt's sister was diagnosed with a chronic disease that left their family paralyzed due to a "throw it against the wall and see what sticks" treatment strategy. Experiencing the antithesis of data-driven medicine first-hand has catalyzed Matt as a champion of "what's possible" in healthcare. During the past 7 years, Matt has explored all avenues that relate to the coordination and application of health data to benefit patients and the myriad of stakeholders that currently suffer from insufficient data access. This relentless focus on a singular vision provides Matt with an often unseen perspective of the healthcare system, given his intimacy with the mechanics of so many disconnected health systems. Matt’s passion for solving the incomplete data problem has helped him build a team of true industry leaders similarly dedicated to unlocking the value of data through consumer-controlled health records. This ability to rally people to the Company’s mission, along with his depth of knowledge in data interoperability, information privacy and business, make Matt the clear choice to lead Betterpath during it's upcoming season of growth.
