Rancho Relaxo

Rancho Relaxo

A Celebration Of The Desert

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Security Type
Revenue Sharing
Min Investment
Rancho Mirage, CA
Offering Date
October 19, 2021
Expected Close Date
December 17, 2021
Target Raise
Security Price

Company Description

Rancho Relaxo is a celebration of the desert — her mystery and beauty — and our deep connection to the Coachella Valley. It’s a destination that is, and has always been, part of the cultural zeitgeist. We opened our doors in November 2019 with the aim to humanize retail. Our inauspicious timing has made our mission even more poignant.

Key Deal Facts

We believe style is an expression of your character and spirit.. We know personal style is worth celebrating and that looking good has transformative powers.
We support the creation of objects that are beautiful, functional, and sustainable.
We believe in empowering craftsmen and artisans.
We believe that commerce is a tool to drive sustainable growth and development in local communities and world economies.

Use of Proceeds

  • Trailer: $47,000
  • Mainvest Compensation: $3,000

Management Team / Advisory Board Bios

Stella Adena
Stella grew up in Ohio and studied Economics and Japanese at Princeton University. Stella made a career change at 30 from investment banking to fashion. She moved from San Francisco to New York where she worked her way up at iconic American brands Liz Claiborne, Limited Brands, Henri Bendel and Ralph Lauren.Stella always fantasized about moving to California. She vividly remembers the debut of Beverly Hills 90210 and wanting to have a life of pool parties. After 7 years in both San Francisco and New York, she felt she won the career lottery by getting a job as the Director of Retail at a private equity company that invests in the leisure space in the Palm Springs area.Stella spent 8 years as the Director of Retail at KSL Resorts, buying for 5 Star, 5 Diamond and resorts on the National Historical registry including The Hotel Del, La Quinta Resort, Arizona Biltmore, The Homestead, Grand Wailea, Miraval, The Grove Park Inn, La Costa, and Monarch Beach Resort.Catering to a guest on vacation is a passion for Stella. Her mission is to give that guest a physical manifestation of their time of leisure so they can keep that memory alive.Life presented a cross roads to Stella when her company relocated to Irvine. Stella had found her home in Rancho Mirage and needed to create her own way. This is when Rancho Relaxo was born.
Amount Raised : $10,200
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Security Description

Revenue Sharing is a form of lending that involves sharing revenue from the business with investors as return on their investment. It is often a fixed percentage of revenue and you are paid until you earn a total return on your investment.

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