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Friends Invest First
Fixing the broken $42bn self-improvement market, finally letting us become the person we want to be
Apple “App of the Day,” 4.8 rating (1000+ reviews)
Exploded to 75k users on minimal marketing budget (35x revenue boost), now doubling down on growth
Serial founders, raised $100mn, scaled to 400 people/$50mn revenue at e.g., Helpling, Casper
Executive team with backgrounds at e.g., Apple, Casper Sleep, McKinsey, BCG, Oxford University
Funded by top VCs SpeedInvest, Goodwater, and Tiny
Funded by ed-tech/unicorn founders from e.g., Blinkist, Busuu, TalkingCatTom, N26, Tier, Casper

Kai Koch Co-Founder Serial entrepreneur in consumer markets, e.g., MD/Co-founder at Helpling (raised $100mn, scaled to 14 countries/400 people), VP at Casper Sleep (built international business to $50mn revenue and IPO), Director at Lazada, John Roggan Co-Founder Serial entrepreneur who built products at e.g., venture-backed B2B gastronomy marketplace ChefsList (Co-founder) and at McKinsey (lastly as project manager in FUEL Startup Practice), Sarah Stein Lubrano Head of ContentBehavioral science fanatic who created content at The School of Life (Head of Content), with PhD in Behavioral Science from Oxford University, M.Phil at Cambridge University, and BA at Harvard University, Bomie Lee Director DesignVisual design artist who designed wonderful products for e.g., Casper Sleep (Senior Designer) and Apple (Interactive Designer), Bruno Everling Director UXUser experience expert who created smooth products for clients of BCG Digital Ventures (Senior User Experience Designer) and at IDEO (Product Designer), Duncan Campbell Head of ProductProduct virtuoso who built stellar product teams at Oathello (Head of Product) and Techstars (Product Manager), was a consultant at Accenture in “pre-product life”, Kristers Jursevskis Head of EngineeringiOS hacker who built amazing solutions for Soho House (Senior iOS Engineer) and as CEO & Founder of Drone Pilot