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Security Type
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Debt
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Categories
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Social Impact, Technology, Retail, Food & Bev
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Min Investment
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$225
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Location
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City of Wilmington, DE
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Offering Date
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October 29, 2021
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Expected Close Date
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April 30, 2023
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Target Raise
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$999.95K-$5.00M
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Security Price
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$250
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Valuation
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$44,000,000
- Number of Employees
- 700
- Cash
- $6,462
- Revenue
- $17,210,514
- Short Term Debt
- $8,634,498
- Cost of Goods
- $13,768,411
- Long Term Debt
- $56,072,000
- Net Income
- $214,159
Company Description
Central and Eastern Europe hold 3 of the world’s top 7 pizza markets—all 3 incredibly undersupplied and growing rapidly. With proprietary, patent-pending IT, a vast existing system of assets, and a supply chain covering 7,500 km², PJ Western is poised to capture a huge slice of this new market.
Key Deal Facts
Exclusive rights to Papa John’s markets totaling 260+ million—nearly 80% of the U.S. population
Massive market including 3 of the top 7 pizza markets in the world
Proprietary, patent-pending IT platforms for online sales, driver tracking, & quality control
Steady double-digit YOY growth & one of the highest average check in the world (Germany)
Key partnerships include Microsoft, WWF, 20th Century Fox, Yandex, and many more
Market potential for 5X current store portfolio~1,500 locations + Asset light, IT focused development model
Diversified income streams: sub-franchise royalties, equity-owned restaurants, dough and ingredients, and IT fees
Exciting lineup of partners includes NHL legend Alexander Ovechkin
Use of Proceeds
- ($999,950) 7.5% towards Wefunder fees, 20% towards Opex in Central Europe, 53% towards investment in brand development such as marketing for franchise development and top of funnel marketing in regional cities outside the main population centers, 19.5% towards repayment of Debt.
- ($4,999,950) 7.5% towards Wefunder fees, 20% towards Opex in Central Europe, 53% towards investment in brand development such as marketing for franchise development and top of funnel marketing in regional cities outside the main population centers, 19.5% towards repayment of Debt.
Management Team / Advisory Board Bios
Christopher Wynne
CEO
Head of Papa John’s in Russia, CIS countries, and Poland, Chris has led PJ Western to double-digit growth for the last 12 years straight. He has a BA in economics from Northwestern and an MA in international affairs from George Washington.
Danilo Lange
President, PJ Western Germany
Danilo is a leader in worldwide brand management with nearly 25 years of experience in advertising and marketing. He established the Russian subsidiary of Red Bull GmbH Austria, and created a national distribution network.
Grzegorz Ziarek
Country Director, PJ Western Poland
Warsaw School of Economics alum with a decade at Domino’s Pizza Central Europe, 5 years with international hotel chains like Hilton and Intercontinental, and extensive experience in operations, marketing and sub-franchisee business.
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Valuation
Security Description
Debt is something, usually money, borrowed by one party from another. Debt is used by many corporations and individuals to make large purchases that they could not afford under normal circumstances. A debt arrangement gives the borrowing party permission to borrow money under the condition that it is to be paid back at a later date, usually with interest.