Death & Co (1)

Death & Co creates exceptional guest experiences, anchored by a passion for hospitality, cocktails, spirits, wine, beer, and food, in environments that are welcoming and driven by a deep knowledge of our product. We are offering investment in the Death & Co landscape, comprising of two existing bar properties, one in New York City and one in Denver, with a third on the way in Los Angeles, all future bars, both ownership and management, all uses of the brand, as well as Death & Co’s consulting and management company, Proprietors LLC. The Death & Co offering, with its recognized best in class brand, is structured to generate ever-growing distributions year over year with an eventual sale, ensuring a high multiple exit. In 12 years of business, Death & Co’s success as a strong business and a versatile brand has made it one of the most significant names in bar culture.

Tier 1. Investors of $2,500 or more will receive a signed copy of the Death & Co book + the Death & Co Custom T.
Tier 2. Investors of $5,000 or more will receive Tier 1 perks, plus priority reservations at all Death & Co properties.
Tier 3: Investors of $20,000 or more will receive Tier 2 perks, plus 10% off at all Death & Co properties for life
BRONZE. Investors of $50,000 or more will receive Tier 3 perks, plus a one-on-one cocktail tutorial with celebrated bartender Tyson Buhler, Death & Co.'s national beverage director.
SILVER. Investors of $75,000 or more will receive BRONZE perks, plus an invitation to participate in regular scheduled quarterly call with Gin & Luck + Death & Co senior management.
GOLD. Investors of $100,000 or more will receive SILVER perks, plus a private cocktail class for up to 20 guests at a location of their choosing
PLATINUM. Investors of $200,000 or more will receive GOLD perks, plus a catered cocktail party for up to 50 guests at a location of their choosing, and your name submitted in a lottery to name a cocktail
DIAMOND. Investors of $500,000 or more will receive PLATINUM perks, plus a definite cocktail in your name, and private invitations to any future launch parties (travel included)

Net revenue at New York City location was $1,868,226 in 2017, grew 71% from 2008; Operating margin grew 17.36% in 2016 to 22.16% in 2017
Newly opened Denver location hit target revenue of $313K in May, the first month of operation
Shipped 120K Death & Co books to date, generating a total of $379K in royalties ($230k was paid out as an advance)
Proprietors LLC, the company’s consulting arm, billed $539K in revenue in 2017 with three employees and opportunity to scale; Notable clients include Hilton, Pacific Theaters, Bacardi USA, Pernod Ricard, Back Bar Brands, Wyoming Whiskey, NeueHouse, and StellaRosa (Lettuce Entertain You)
Death & Co has achieved consistent praise in the space, featured in Forbes, Food & Wine, Travel & Leisure, The New York Times, and more; the company won the American Cocktail Bar and World's Best Cocktail Menu by the Tales of the Cocktail Spirited Awards, among others

• 59% New store growth
• 17% Debt repayment
• 12% New hires
• 10% Build out contingency
• 2% Legal

Alex Day
COO
Originally a bartender in Death & Co’s early days, Alex became an owner in 2010. Since then, he has co-formed various businesses in partnership with David Kaplan, including the global hospitality consulting company, PropriertorsLLC, as well as the notable cocktail bars Nitecap, Honeycut, The Normandie Club, The Walker Inn, and Death & Co Denver. In the process, Alex has trained hundreds of bartenders, designed dozens of bars, and along the way, has fallen deeply in love with the process of turning the idea of a bar into a reality. Alex focuses primarily on Death & Co operations, planning and logistics, process improvement, design, beverage programming and training. Passionate about education, he is a regular speaker at industry conferences and specialized events, as well as a contributor to various publications as a writer and expert commentator. Alex is the co-author of Death & Co: Modern Classic Cocktails and the forthcoming Cocktail Codex: Origins, Fundamentals, Formulas. Alex lives in Los Angeles with his husband, Andrew.

Ravi Derossi
CAO
Ravi began his career traveling around the world as an artist and painter before returning to his native New York City. At age 30, his entrepreneurial journey began, creating a mini-empire of world renowned cocktail lounges. Ravi’s bars and restaurants have been featured in countless local, national, and international publications, receiving acclaim for their impact on cocktail culture, while two of his establishments have published notable cocktail books. Ravi has also been named one of Wine Enthusiast’s Tastemakers of the year.Having achieved notoriety and success in the cocktail world, Ravi has since shifted his focus to food. His innovation in plant-based restaurants has received attention by the New York Times, Forbes, Zagat and The New Yorker. A vegetarian-turned-vegan himself, Ravi holds a deep affection for all animals, and has been an outspoken voice on animal rights issues. His nonprofit BEAST Foundation and his company’s shift to plant-based ventures has warranted both local and national applause, receiving an award from PETA for his efforts. Ravi focuses on the company’s culinary development, compliance, national coordination, and office coordination. Ravi lives in New York City.

David Kaplan
CEO
David has worked in the hospitality business since the age of 13, starting as a soda jerk in Jackson Hole’s oldest soda fountain. He has held just about every position in bars and restaurants, with the notable exception of barback or bartender.  In 2006, he opened Death & Company with Ravi DeRossi. Shortly after opening Death & Co, David formed Proprietors LLC with Alex Day and Devon Tarby. ProprietorsLLC has consulted on flavor profiles for new spirits, art directed spirit and product launches, created cocktail portfolios for new brands, and opened bars and restaurants all over the country and abroad.  Death & Co: Modern Classic Cocktails, written by David, Alex Day and Nick Fauchald, was published on October 7th 2015, which quickly gained notoriety, earning the reputation as one of the best-selling cocktail books of all time. David focuses on various aspects of Death & Co’s businesses including company profitability, new site acquisition, concept, design, public relations, marketing, legal, financial, culture and future planning.  When not on the road, he lives in Jackson Hole with his wife Jenna and their dog Stella. 

• Security Type: Preferred Equity
• Share price: US $0.8791
• Pre-money valuation: US $13,000,000
• Option pool: 10.0%
• Is participating: False
• Liquidation preference: 1.0x
• Minimum investment: US $1,000
• Target Minimum: US $1,500,000