Vegan Mob

Vegan BBQ & Soul Food In The Bay Area

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Security Type
Sustainability, Food & Bev, Community & Lifestyle
Min Investment
Oakland, CA
Offering Date
November 03, 2021
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

The Vegan Mob mission is to provide nutritious and healthy food with plant-based ingredients and to help surrounding communities by empowering them with food they love and enjoy, while also supporting a healthy life-style.

Key Deal Facts

Over $3M in revenue to date despite COVID-19
Vegan industry growing rapidly - plant-based protein segment expected to double to $8B in 5 yrs
Launched 2 new food truck locations in San Francisco & San Jose in April 2021
700 reviews on Yelp and 127K followers on social media
Planning to open a 4th location in LA in 2022 (not guaranteed)
Exclusive partnership with Something Better Foods supplying plant-based proteins
Listed in 10 best vegan BBQ spots in the US in USA Today - also featured in Food & Wine, Eater, SF Chronicle, & more!

Use of Proceeds

($50,000) 32.5% to Working Capital, 31% towards marketing (social media advertising), 30% towards hiring one full-time salesperson, and 6.5% towards Wefunder.  

($1,070,000) 42.5% to Working Capital, 21% towards marketing (social media advertising), 30% towards hiring one full-time salesperson, 6.5% towards Wefunder.  

Management Team / Advisory Board Bios

Toriano Gordon
Founder & CEO
Dedicated a decade of his life to helping at-risk and formerly incarcerated youth in the SF Bay Area. Decided to pursue a lifelong passion of cooking after experiencing a huge shift in health and well-being after adopting a plant-based diet.

GW Chew
Chief Development Officer
Founder of Something Better Foods providing plant-based proteins sold under the brand name “Better Chew." Chef Chew's mission is to democratize the access to plant-based food for all people while changing lives for the better, one chew at a time.
Amount Raised : $679,757
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Security Description

Debt is something, usually money, borrowed by one party from another. Debt is used by many corporations and individuals to make large purchases that they could not afford under normal circumstances. A debt arrangement gives the borrowing party permission to borrow money under the condition that it is to be paid back at a later date, usually with interest.

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