Cortex

Creative Testing Made Simple Through An AI-Powered Platform

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Security Type
Crowd SAFE
Categories
Technology, Financial Services
Min Investment
$100
Location
Boston, MA
Offering Date
November 05, 2021
Expected Close Date
April 30, 2022
Target Raise
$250.00K-$1.07M
No. Investors
1
Security Price
$1.12
Valuation
$18,000,000
Website
meetcortex.com
Number of Employees
11
Cash
$278,126
Revenue
$510,977
Short Term Debt
$251,505
Cost of Goods
$81,437
Long Term Debt
$54,916
Net Income
$-434,505

Company Description

Cortex is the SaaS platform advertisers worldwide have been waiting for: clear guidance for what content will perform—and what won’t — before they've started making any content.

Key Deal Facts

SaaS AI saves billions via more effective advertising images and videos
Cortex tells advertisers what content will work and why - before $ is spent
Customers include Marriott, L'Oréal, Toyota, Mondelez, Kraft-Heinz & more
One of just 10 startups in Techstars Boston 2020 ($100k investment)
$300k run rate Q3 '21 | Projected $3M run rate Q4 '22
10% weekly user growth | On track for 5,000 users in 2022
Founders are industry experts with a prior Inc. 5000 company

Management Team / Advisory Board Bios

Brennan White
CEO
A startup guy since college, Brennan started in sales at other people’s startups before starting two of his own. His first startup created content for the world’s best brands and grew fast enough to be a member of the Inc 5000.

Matt Peters
CCO
Subject matter expert. 15 years as a Creative Director working with marketing leaders at brands like Marriott, Dunkin' Donuts, Sonic, & Puma. Built a successful content agency with two years on the INC 5000. Angel investor.
Amount Raised : $743,489
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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