Throwdown

Grounded in technical expertise and proven products, Throwdown is a leader in Functional Impact Training (FIT) – blending functional fitness with impact sports (boxing, Muay Thai, MMA) and High Intensity Interval Training (HIIT) to support everyday life movement. As the chosen brand of marquee commercial gyms across the country for nearly two decades, we’re driven to bring our best-in-class products to the mainstream consumer.

We"re Proven: Throwdown has an unparalleled legacy within the fitness industry, trusted by Legacy Key Account partners like Gold's Gym, Lifetime Fitness, 24-hour Fitness, LA Fitness, Mayweather Boxing + Fitness, Crunch Fitness, McGregor FAST, UFC Gyms, Virgin Active, and select NFL franchises FIT programs (Cowboys, Browns, 49ers, Bears, Texans, Chiefs).
Financials: Throwdown’s business model has achieved $12.9 million in revenue over the past three years. In addition to its captive revenue, over $20 million of Throwdown-branded products were sold in that same period through its commercial gym and health club licensing partners.
Hybrid Fitness Model: With the launch of our app in September 2021, we've established ourselves as a Hybrid Fitness brand fit for the COVID-19 environment. Since 2003, we've demonstrated our ability to evolve with the fitness industry, and as Hybrid Fitness (reaching consumers in the gym, at home, or both) becomes the new norm, we're going to do what we've always done - deliver the products & programming the market demands.

Charles "Ted" Joiner
President
Ted has served as the President of Throwdown for over 12 years, guiding the Company from a niche MMA brand to a go-to partner for elite athletes & national gym chains. He has over 20 years of experience in the health & fitness product and distribution space, beginning his career in fitness with Elite Nutrition Centers. In 2004, Ted co-founded Xyience Inc., a nutritional supplement and energy beverage company, spending 3 years as President and VP of Manufacturing, and guiding the brand’s strategic partnership with the UFC.

Greg Barrow
CEO & Chairman
Greg is the founder of General Capital Partners (GCP) and has an extensive background in business leadership, entrepreneurship and investment banking. Greg founded GCP in 2002 has led and completed well over 150 transactions valued at over one billion dollars. Greg became the CEO of XFit Brands/Throwdown Industries in 2017.

Jeremy Leavitt
Director of Design & Product Innovation
Jeremy guides game-changing innovation for the brand and most recently designed and patented the FXD Bench. Jeremy has over 20 years of industry experience, nearly 10 of them at Throwdown. Specializing in product design, development, and testing for commercial-grade fitness equipment, Jeremy is charged with designing and implementing new solutions to meet market demand.