Key Deal Facts
Big first step: $60B addressable market. The first application of SmartFoam’s technology platform is in converting “dumb” footwear insoles into “smart” insoles. SmartSteps™, powered by SmartFoam – go beyond the “everyday” activity and fitness tracking, into balance, performance, injury prediction and prevention. With this first step, SmartFoam is entering a big, addressable market of over $60 billion - with go-to-market and co-branding partners lined up.
Immense Demand: Within footwear alone, SmartFoam has a unique, protected solution with proven market appeal and demand at the right price point through three revenue streams; digital, on-line and big-box retailers.
Mass Production Readiness: All stages of development, testing, sourcing and production readiness are complete.
Management Team / Advisory Board Bios
Jennifer Smith
CEO
Jennifer has 20+ years serving in Marketing and Business Development capacities worldwide for Forbes 100 organizations. She specializes in health, fitness, CPG, automotive, and electronics/technology industries serving organizations in both B2B and B2C environments. She specializes in business development, brand strategy, new product introduction, marketing and sales.
Previous positions: SmartFoam CMO, ITW (Illinois Tool Works), Intel, FosterGrant, Ford Motor, Unisen.
Education: Notre Dame (BS Mechanical Engineering, MBA) on full athletic scholarship.
David Wahl
COO
David is skilled in orchestrating business strategy and operations excellence in the global manufacturing services industry with extensive international experience running operations in China, Mexico, Southeast Asia, Europe, and most recently in Africa. David has managed P&Ls ranging from $5M to $2B in annual revenue.
David’s previous 25 years with Jabil circuits, most recently as Senior Vice President and General Manager, honed is skills in leadership and implementation of business planning processes with a Customer First mindset.
Education: Duke University (BA), Univerisity of Michigan (MBA).