SmartFoam

World's First Smart Insoles

Print
Claim My Business
Security Type
Non-Voting Equity
Categories
Fashion & Accessories
Min Investment
$350
Location
CARLSBAD, CA
Offering Date
November 18, 2021
Expected Close Date
February 16, 2022
Target Raise
$10.00K-$534.98K
No. Investors
36
Security Price
$8.98
Valuation
$25,600,000
Website
smartfoam.com
Number of Employees
8
Cash
$246
Revenue
$0
Short Term Debt
$1,036,521
Cost of Goods
$0
Long Term Debt
$26,599
Net Income
$-790,332

Company Description

SmartFoam brings a powerful platform of connected sensors that transform normal, everyday foam materials into intelligent sensors, collecting important data and encouraging interactions with your smart device and speaker. With our first product, SmartSteps™, we made the most accurate activity & fitness tracker ever - because we believe every step should count. Simply put, our sensors turn mechanical energy into electrical energy - allowing them to measure activity, fitness, health, and more without needing to recharge or replace batteries, ever. It will never miss a step… or jump, hop, skip.

 

Key Deal Facts

Big first step: $60B addressable market. The first application of SmartFoam’s technology platform is in converting “dumb” footwear insoles into “smart” insoles. SmartSteps™, powered by SmartFoam – go beyond the “everyday” activity and fitness tracking, into balance, performance, injury prediction and prevention. With this first step, SmartFoam is entering a big, addressable market of over $60 billion - with go-to-market and co-branding partners lined up.
Immense Demand: Within footwear alone, SmartFoam has a unique, protected solution with proven market appeal and demand at the right price point through three revenue streams; digital, on-line and big-box retailers.
Mass Production Readiness: All stages of development, testing, sourcing and production readiness are complete.

Management Team / Advisory Board Bios

Jennifer Smith
CEO
Jennifer has 20+ years serving in Marketing and Business Development capacities worldwide for Forbes 100 organizations. She specializes in health, fitness, CPG, automotive, and electronics/technology industries serving organizations in both B2B and B2C environments. She specializes in business development, brand strategy, new product introduction, marketing and sales.
Previous positions: SmartFoam CMO, ITW (Illinois Tool Works), Intel, FosterGrant, Ford Motor, Unisen.
Education: Notre Dame (BS Mechanical Engineering, MBA) on full athletic scholarship.

David Wahl
COO
David is skilled in orchestrating business strategy and operations excellence in the global manufacturing services industry with extensive international experience running operations in China, Mexico, Southeast Asia, Europe, and most recently in Africa. David has managed P&Ls ranging from $5M to $2B in annual revenue.
David’s previous 25 years with Jabil circuits, most recently as Senior Vice President and General Manager, honed is skills in leadership and implementation of business planning processes with a Customer First mindset.
Education: Duke University (BA), Univerisity of Michigan (MBA).
Amount Raised : $35,356
Reveal the Score by Voting
_
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

Non-voting stock is stock that provides the shareholder very little or no vote on corporate matters.

Research Reports

No reports have been submitted

Become a Reporter

0 Comments