Tender Fire

Tender Fire brings people together around the craft of creating food that makes people feel happy, healthy and connected to community. Our pizza dough is naturally leavened and rises for 48-72 hours. It’s a practice of patience, trust and unpredictability. In order to make the best pizza in town, we the listen and pay attention to the weather, the moisture in the air, the texture of the dough and so on. And when it comes time to eat, we cook the pizza in 60-90 seconds flat in a 800 degree oven, turning the raw ingredients into a universally understood and enjoyed experience within a matter of seconds.

Through our goal of creating the best pizza experience in the southwest, we hope to show that true care for the soil and those that tend it, is not only what makes our food better, but is what makes our community stronger
Why pizza? people eat pizza more than almost any other food combined around the world, especially in the US and most pizza eating experiences are the opposite of conscious, ignoring the health of the planet and the health of the individual. If we want to change the way people eat, and therefor their choices, we start with one of the most popular foods in the world.

• Space Build-Out: $70,900
• Operating Capital: $26,000
• Equipment: $35,000
• Marketing: $9,100
• Mainvest Compensation: $9,000

Ben Crosky
Owner/Founder
Ben Crosky comes with years of experience in building small companies from the ground up and owning all aspects of each business from operations to creating marketing plans, designing graphics to running newsletters, scouting locations, designing websites, managing employees, and facilitating tier-one customer service. He's designed, built, marketed, sold, operated and hosted well over 100 experiences around the world.