"Canned wine isn't as good as bottled wine" – until now
We put bottle-quality wine in a can, because we believe consumers deserve great wine no matter what the vessel is. Oh, also, canned wine up until now has been... not tasty. Cans are infinitely recyclable, cheaper to ship, safer to enjoy poolside, at a festival, on a plane or boat, and convenient enough to throw into your beach- or hand-bag. Craft beer elevated the can years ago. It's wine's turn. And we're not even charging a premium for it.