Learn Any Sport, Anytime, Anywhere

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Security Type
Common Stock
Sports & Fitness
Min Investment
Offering Date
November 30, 2021
Expected Close Date
April 29, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

SportsEdTV is an online platform that exists to help people improve their sports skills. Our free video and blog content is available to all athletes, coaches and parents around the world via any internet connected device. Videos and blogs feature advice from world-class coaches and athletes - many of whom are or have coached world-champions.

Key Deal Facts

The average family expense for youth sports in the U.S. is $693.00 per child, with $134 going toward lessons. A family with two kids will spend an average of $268.00 on lessons*
2.5 billion people play sports around the world in some organized group, that's 1/3 of the world population
SportsEdTV gets 3.5 million monthly unique visitors and has over 500,000 social media followers

Management Team / Advisory Board Bios

Victor Bergonzoli
Chief Executive Officer
Victor is a pioneer in the world of sports video analysis, having co-founded Dartfish in 1999. A former commercial banker with Credit Suisse and executive at Swisscom, where he managed the company’s Indian operations for two years in New Delhi, Victor caught the sports entrepreneurship bug with Dartfish and never looked back. He was instrumental in signing television network NBC to use StroMotion and SimulCam, Dartfish creations, to help viewers of numerous Olympic Games gain a deeper appreciation and understanding for the competition among athletes. He won an Emmy Award for that broadcast work. As a former Swiss national weightlifting competitor, Victor has devoted his career to helping coaches and athletes gain performance insights that help them improve and win. Dartfish solutions have been used by most major sports federations, worldwide coaches and hundreds of Olympic medalists. Tennis champion, Novak Djokovic, and five-time Super Bowl championship coach, Bill Belichick are amongst Dartfish successful users. Now he leads SportsEdTV, where he is helping coaches, parents and athletes improve at their favorite sports.

Robert Mazzucchelli
Chairman & Chief Marketing Officer
Robert has worked in sports and media for over thirty-five years. His passion for sports started as a young boy with baseball and hockey. Tennis took over as his favorite sport at age twelve, and he eventually earned a scholarship to play tennis the University of Richmond. He tried his hand at playing professionally for a few years, and in 1987 started his first sports marketing company, Pinnacle Promotions with a lifelong friend (and tennis playing buddy). At Pinnacle he created and managed many sports-related events and marketing campaigns for some very big brands. In 1993, he headed to advertising giant Saatchi & Saatchi Holdings (which became Cordiant Communications Group), where he co-founded marketing agency 141 Worldwide. After helping 141 Worldwide grow to serve clients in over fifty countries, he headed to sports and entertainment giant SFX Entertainment (now called Live Nation), where he led the executive team creating global brand sponsorship alliances. In 2017, he co-founded SportsEdTV (with another tennis buddy, John Eagleton). Now he is again engaged in sports and media, helping people across the world learn to be better at their favorite sports through a free global media network

Ciaran Dwyer
Chief Financial Officer
Ciaran brings a uniquely Irish sports perspective to SportsEdTV. He brought his love of hurling to Colorado where he founded a hurling team and coached Americans how to play the game (Trivia Fact: Hurling is nearly 4000 years-old!). In addition to his love of hurling, he captained his university’s squash team, played soccer and golf on the spectacular courses in Ireland and continues to play tennis. But what he brings of most importance to the company is his command of financial and organizational planning, which helps insure that SportsEdTV has the right resources to perform its global educational mission. Ciaran started his career at PWC and came to United States with his client, Kerrygold. He transitioned into technology as CFO of Mortgage Cadence, where he guided its growth path and successful exit. He has been CEO of multiple technology companies, and now he insures that SportsEdTV successfully manages its growth and financial resources.

David Lebow
David Lebow is Chief of Staff to the CEO at DraftKings, which went public as DKNG in 2020. Mr. Lebow has a track record of leadership and innovation in technology and media, creating revenue and ebitda growth for some of the world’s largest tech companies and media brands. A successful leader, David has created results and value by hiring great teams, creating transformative vision, and successfully executing business strategies. At Yellow Pages Holdings, he was chief revenue officer, responsible for the go to market strategy and revenue for a large-scale sales organization. YP’s revenue exceeded $2 billion, ebitda exceeded $450 million, with 3,000 people on David’s team. David has also successfully led large organizations including AOL, iHeartRadio, and Internet Broadcasting, with roles ranging from CEO and CRO. He has worked in large at scale organizations and founded startups.

He has several board and advisory roles including Daversa Partners, TownSquare Media, SportsEdTV and served as Vice Chair of Ithaca College Board of Trustees. David graduated from the Ithaca College School of Communications with a degree in communications management. David lives in Westport, CT with his wife Betsey. He has two grown sons who live in Los Angeles.

Steven Roberts
Steven Roberts , Sony Interactive Entertainment Global Vice President of Competitive Gaming, is responsible for designing and executing a strategy around the dynamic industry of esports for the PlayStation platform and its 100 mm plus homes. Most recently, Roberts was Chairman of ESL NA, the largest esports company in the world. He largely focused on strategic partnerships, media distribution, production and overall mentorship of the executive team. Prior roles were as Senior Vice President for DIRECTV, Inc. In this position, Steven was responsible for developing and executing strategies designed to integrate the traditional DIRECTV entertainment experience on the set-top-box with emerging digital technologies. This included the delivery of content via the Internet on other platforms such as the PC, mobile, and portable devices inside and outside the home. Roberts directed DIRECTV’s TV Everywhere initiative internally, managing all details of implementation, including, setting strategy and negotiating rights with programmers. He was also responsible for the DIRECTV 3D initiative, DIRECTV’s overall sports strategy and other programming and advertising initiatives.

Roberts’s previous role at DIRECTV was as Vice President, Strategic Initiatives, DIRECTV Entertainment. In this role, he spearheaded the development and launch of several new businesses, including the production of original content for DIRECTV’s Audience Network and the creation of a joint venture between News Corp.’s BSKYB (UK) and STAR (Asia) focused on the first global esports League called the Championship Gaming Series.

Roberts was also responsible for the development of DIRECTV’s initial IPTV strategy and its initiative to deliver video content via broadband for the DIRECTV On Demand service, which launched in 2007. He also oversaw the successful launch of Game Lounge, a 24x7 interactive games channel, and developed and managed the successful execution of the first ever OTT distributed service for a major league with NFL SUNDAY TICKET on PlayStation.

Roberts joined DIRECTV in 2005 from Sportsvision, a FOX backed company, where he served as executive vice president. During his time at Sportsvision, Roberts brought the ubiquitous “yellow line” to every televised football game, and also expanded the product line to include broadcast enhancements for FOX Sports, NBC, ESPN and Turner. Roberts holds a bachelor's degree from the University of California, Berkeley.

Rick Foker
Chief Legal Officer
Like his colleagues at SportsEdTV, Rick has been an athlete his entire life. Growing up in Minnesota, he played both summer and winter sports, but later focused on tennis, skiing, and football. He continues to play a number of sports, and has coached youth teams and individuals for many years. Rick began his career at the law firm of Pillsbury, Madison & Sutro, where he focused on securities and venture capital transactions, then moved to Arnold & Porter, where he handled energy project financings and traditional mergers and acquisitions. From there, Rick joined Occidental Petroleum, focusing on a wide variety of domestic and international transactions, as well as supervising the company’s Foreign Corrupt Practices Act compliance and its political action committee. He returned to the investment world in 2003 when he was named General Counsel of the private equity firm Hancock Park Associates, where he supervised all legal matters, including fund creation, acquisitions and dispositions, and portfolio company-level matters. In 2011, Rick left Hancock Park and founded the private equity and venture capital firm Mesabi Capital, and in 2020 joined SportsEdTV. Rick received his undergraduate degree from the University of Alabama, his graduate degree from the London School of Economics, and his law degree from Georgetown University. He was a collegiate tennis player and played several professional tournaments, although his greatest tennis joy these days comes from playing with family and friends. He is thrilled to be a part of the SportsEdTV team.

Inderpal Bhandari
Inderpal Bhandari rejoined IBM as Global Chief Data Officer in December 2015. In this newly created role, he has leveraged his extensive experience to lead the development of IBM’s data strategy and drive IBM’s internal cognitive enterprise transformation. The work has culminated in the Cognitive Enterprise Blueprint; a roadmap for IBM’s clients on their own journeys to cognition. Inderpal brings to IBM more than 20 years of experience in leadership roles at such leading companies as Cambia Health Solutions and Express Scripts/Medco Health Solutions. Prior to joining IBM, Inderpal served as Senior Vice President and Chief Data Officer of Cambia Health Solutions where he led the development of Cambia’s data strategy and drove the transformation of the company’s consumer experience strategies. Prior to that, Inderpal served as Vice President of knowledge solutions and Chief Data Officer at Express Scripts/Medco Health Solutions, where he was responsible for maximizing the utility of the company’s data and its readiness to respond to emerging market trends. Before that, he founded Virtual Gold, growing the company into an international market leader for analytics in call centers and professional sports. Inderpal is an expert in transforming data into business value and improved customer experiences by delivering strategic, innovative capabilities that use analytic insights to enable growth and productivity. In 2017, he was named U.S. Chief Data Officer of the Year by the CDO Club, and has been featured as an industry expert by Wall Street Journal, Washington Post, US News & World Report, CNN and FOX. Inderpal earned his Master of Science Degree in Electrical & Computer Engineering from the University of Massachusetts and holds a PhD in Electrical & Computer Engineering from Carnegie Mellon University.

Reneé Brown
Renee' is now Head of Executive Engagement at Ready Team, a diversity-equity-inclusion consultancy, following her 20 year leadership role establishing the Women’s National Basketball Association.

She strategizes with organizations to advance cultural change through inclusion, and building effective teams, a passionate role Renee' has played throughout her executive, coaching and playing careers. Her WNBA years were preceded by assistant coaching positions at a pair of basketball powerhouse universities, Kansas and Stanford, and as a player at UNLV. She chaired the 2004 and 2008 women’s basketball Olympic committee.

In addition to SportsEdTV, she shares wisdom and counsel on the boards of Women’s Basketball Hall of Fame, Women’s Basketball Coaches Association, Multiplying Good, eWomen Network, and Leadercom. Renee' is a member of the Naismith Hall of Fame’s WBB Nominating Committee and the Leadership Council of Community in Schools.

She received the Black Women in Sports Foundation’s Legends Award, and is among Network Journal’s 25 Influential Black Women in Business.
Amount Raised : $206,487
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