Rule Breaker Snacks

Better-for-you snacks that break all the rules!

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Security Type
Crowd SAFE
Retail, Consumer Goods & Products, Food & Bev
Min Investment
Offering Date
December 07, 2021
Expected Close Date
April 30, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Better-for-you snacksshould be way better

Most so-called better-for-you snacks are full of sugar and devoid of nutritional value. Those that contain animal products have a negative impact on the environment. And when it comes to tasting great, many other better-for-you snacks simply don't. Bland flavors, weird aftertastes, and cardboard-y textures abound.

Consumers are actively searching for snacks that are lower in sugar, higher in nutritional value, and taste amazing. 

Key Deal Facts

100% plant-based (vegan), free from gluten, nuts, and top 11 allergens
$1.1M+ revenue in past 12 months, projected $2.2M in 2022
Sold in 3.5K+ stores nationwide including Kroger, Wegmans, Stop & Shop
557% YoY revenue growth at Kroger as of Sept 2021
215% online YoY growth, 29.4% average repeat purchase rate as of Sept 2021
As seen on Shark Tank, in People Magazine, and many more
Backed by Grupo Bimbo (Sara Lee, Thomas', Arnold & others)
Amount Raised : $171,842
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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