Modern Alkeme

Modern Alkeme

The Everyday Detox for Everyday Life

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Security Type
Crowd Note
Categories
Food & Bev
Min Investment
$1,000
Location
Elmwood Park, NJ
Offering Date
August 11, 2018
Expected Close Date
November 09, 2018
Target Raise
$300.00K-$800.00K
Deal Notes
  • Security Type: Crowd Note
  • Conversion discount: 20.0%
  • Valuation Cap: US $4,000,000
  • Interest rate: 6.0%
  • Note term: 24 months
  • Minimum investment: US $1,000
  • Target Minimum: US $300,000
  • Maximum Raise Amount: US $800,000

Company Description

The Everyday Detox for Everyday LifeOUR MISSION.We  absorb toxins when we eat, when we drink, when we clean our house, even when we step outside. It’s pretty darn hard to avoid all the toxins that come with modern day life. That’s where Modern Alkeme comes in. When we’re healthy, our bodies naturally work hard to rid our system of toxins. Modern Alkeme gives your body that little extra boost every day to help make sure your body is free, clean and clear of toxins.Modern Alkeme is a product that is in demand and differentiated with nothing else like it on the market today. 

Key Deal Facts

Co-Founded by industry veterans Larry Praeger, CEO of Dr. Praeger's, and Greg Fleishman, President/Co-Founder of Purely Righteous Brands
Co-Founders also include Bravo's Real Housewives of New York City Jules Wainstein and musical composer Chloe Flower
Over $150,000 in sales (2016 - 2017), with products being sold in Whole Foods Markets throughout the Northeast
Notable media includes a 5 minute segment on Bravo TV's Real Housewives of New York with 2.2M+ viewers
Currently developing product expansion of 4 new additions to the Daily Detox Line

Use of Proceeds

  • 55% Marketing and promotion
  • 25% SGA
  • 20% Inventory

Management Team / Advisory Board Bios

Larry Praeger
Chief Executive Officer
CEO at Dr. Praeger’s Sensible Foods, a nationally recognized natural foods company with 190+ employees. Majority investor in The Meatball Shop, a thriving New York City restaurant group and WellWell vital-hydration beverage that launched in the US Q1 2016.

Chloe Flower
Head of Promotions
An accomplished composer, writer, producer and classical pianist. Associated acts include: Babyface, Céline Dion, Nas, Swizz Beatz, Salaam Remi and Timbaland. Consummate promoter and industry super-connector with 40K+ fans.  

Julianne Wainstein
Head of Brand
Bravo’s Real Housewives of New York City television star and health guru with over 80K fans. Her half-Japanese heritage inspired Modern Alkeme’s foundation and elevated approach to clearing the body of unwanted toxins. Being the mother of two, this is critical for daily energy. 

Greg Fleishman
Chief Strategy Officer
Named one of Forbes Top Dealmakers & Influencers of 2016, Fleishman has launched over 1500 products across 17 food and beverage categories in the ‘green space’. Currently, chairman and co-founder of Purely Righteous Brands, an advisory firm with a client roster that includes Bonafide Provisions, Chameleon Cold Brew, REBBL and GT’s Kombucha. Previously, Suja Chief of Marketing & Strategy, CMO at Sambazon and CMO for Coca-Cola’s FUZE & Energy portfolio

Deal Notes

  • Security Type: Crowd Note
  • Conversion discount: 20.0%
  • Valuation Cap: US $4,000,000
  • Interest rate: 6.0%
  • Note term: 24 months
  • Minimum investment: US $1,000
  • Target Minimum: US $300,000
  • Maximum Raise Amount: US $800,000
Amount Raised : $33,500
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Security Description

A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.

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