New Earth Beauty, Inc.

We make a vegan system of topical and ingestible beauty and wellness products.

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Security Type
CAFES
Categories
Retail, Technology, Social Impact, Food & Bev, Healthcare & Medical
Min Investment
$100
Location
West Orange NJ, NJ
Expected Close Date
April 08, 2022
Target Raise
$50.00K
Security Price
$1
Deal Notes

$600K annual revenue across our website, Amazon and independent stores. 12,000 customers, 130,000yr web visitors. Avg customer order $100. Lifetime value $150 to $450. Customer acquisition cost $40. Demand for Cruelty-Free and Vegan Cosmetics is “Spiralling” – US Market to Surpass US$3 Bn by 2025-Vegeconomist. Our target market, LOHAS consumers who buy based on values, comprise 50 million consumers Massive opportunity for plant-based alternatives in the $600B Beauty and Supplement markets. Helped forge the US market of cruelty-free, vegan cosmetics

Website
eccobella.com

Company Description

$600K annual revenue across our website, Amazon and independent stores. 12,000 customers, 130,000yr web visitors.
Avg customer order $80. Lifetime value $150 to $450. Customer acquisition cost $40.
Demand for Cruelty-Free and Vegan Cosmetics is “Spiralling” – US Market to Surpass US$3 Bn by 2025-Vegeconomist.
Our target market, LOHAS consumers who buy based on values, comprise 50 million consumers
Massive opportunity for plant-based alternatives in the $600B Beauty and Supplement markets.
Helped forge the US market for cruelty-free, vegan cosmetics.

Perks

100 - Coupon for 25% off your next order.

250 - Everything above. Coupon for free Best of Vegan Cooking book with an order.

500 - Everything above. Coupon for 30% off an order for you and ten friends.

750 - Everything above. Coupon for 40% off an order for you and ten friends.

1000 - Everything above. Coupon for 50% off an order for you and ten friends. One hour phone consultation with a Natural Beauty Guru, worth $150.

2500 - Everything above. Coupon for 55% off an order for you and ten friends.

5000 - Everything above. Lunch or dinner with the Founder at a vegan restaurant when you are in the New York area.

Deal Notes

$600K annual revenue across our website, Amazon and independent stores. 12,000 customers, 130,000yr web visitors. Avg customer order $100. Lifetime value $150 to $450. Customer acquisition cost $40. Demand for Cruelty-Free and Vegan Cosmetics is “Spiralling” – US Market to Surpass US$3 Bn by 2025-Vegeconomist. Our target market, LOHAS consumers who buy based on values, comprise 50 million consumers Massive opportunity for plant-based alternatives in the $600B Beauty and Supplement markets. Helped forge the US market of cruelty-free, vegan cosmetics

Amount Raised : $71,400
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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