Adistry Inc

Adistry Inc

Sales platform removing the grunt work of selling and managing advertising campaigns and conference sponsorships.

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Security Type
Crowd Note
Categories
Other
Min Investment
$1,000
Offering Date
October 11, 2018
Expected Close Date
January 09, 2019
Target Raise
$375.00K-$1.07M
Deal Notes

Round type: Seed Round size: US $1,070,000 Minimum investment: US $1,000 Target Minimum: US $375,000 Security Type: Crowd Note Conversion discount: 6.0% Valuation Cap: US $5,000,000 Interest rate: 20.0% Note term: 24 months Closing conditions: While Adistry Inc has set an overall target minimum of US $375,000 for the round, Adistry Inc must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to Adistry Inc's Form C. Transfer restrictions: Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.

Company Description

Sales platform removing the grunt work of selling and managing advertising campaigns and conference sponsorships.We believe the landscape for media companies has changed dramatically over the last few years. New forms of advertising are constantly hitting the industry, ad-free content is becoming more ubiquitous, and consumers have become adept at blocking online ads. However, the process of selling direct advertising and conference sponsorships hasn’t evolved with the times. With the sales process becoming more confusing and expensive, it has become increasingly difficult for media businesses to keep a healthy bottom line.After working with publishers of all sizes, we saw the pain points that came with selling media.We built Adistry to help media companies easily diversify and scale their sales. No matter if they’re a website, podcast, newsletter, or conference, our purpose is to help make the process of buying and selling ads a lot less stressful on businesses with limited resources.With Adistry, we want to help media companies get more leads and sales, and advertisers rest assured that they’ve bought the most effective advertising campaign for their needs.We have a full onboarding schedule and are continually bringing new clients into the pipeline. With two engineers and our co-founder, Meghan, as our only person spearheading sales, we are at $12k in MRR. Our goal is to raise enough funds to hire a sales team and more engineering talent to scale Adistry to the next level.

Perks

$1k Tier: Receive an eco-friendly canvas tote
$5k Tier: Your Adistry canvas tote + Zip Hoodie
$25k Tier: Join our co-founders for dinner in Boulder + All the above.
$50k Tier: $1000 media campaign for you or one of your portfolio companies + All of the above.
$100k Tier: Quarterly call with our co-founder Meghan + All the above.

Key Deal Facts

Strategic investors include Canty Ventures, Acceleprise, Right Side Capital, and more.
Key customers using the platform include the Maven Coalition, Cannabis Club TV, and Being Liberal.
Media mentions from Forbes, Newsweek, and Boston Globe.
Over $12k in monthly recurring revenue as of September 2018 (not reviewed by CPA).

Use of Proceeds

  • If the Company raises the Target Amount, it will use 44.50% of the proceeds, or $11,125, towards offeringexpenses;
  • If the Company raises the Closing Amount, it will use 9.35% of the proceeds, or $46,750, towards offeringexpenses; and
  • If the Company raises the Maximum Amount, it will use 8.43% of the proceeds, or $84,250, towardsoffering expenses

Management Team / Advisory Board Bios

Meghan Larson
CEO
Meghan has over 9-years of experience marketing SMB’s and monetizing media organizations. 

Daniel Cox
CTO
Daniel is a full-stack developer with over 15-years of experience. He specializes in marketing automation and machine learning technologies. 

Deal Notes

Round type: Seed Round size: US $1,070,000 Minimum investment: US $1,000 Target Minimum: US $375,000 Security Type: Crowd Note Conversion discount: 6.0% Valuation Cap: US $5,000,000 Interest rate: 20.0% Note term: 24 months Closing conditions: While Adistry Inc has set an overall target minimum of US $375,000 for the round, Adistry Inc must raise at least US $25,000 of that amount through the Regulation CF portion of their raise before being able to conduct a close on any investments below $20,000. For further information please refer to Adistry Inc's Form C. Transfer restrictions: Securities issued through Regulation CF have a one year restriction on transfer from the date of purchase (except to certain qualified parties as specified under Section 4(a)(6) of the Securities Act of 1933), after which they become freely transferable. While securities issued through Regulation D are similarly considered "restricted securities" and investors must hold their securities indefinitely unless they are registered with the SEC and qualified by state authorities, or an exemption from such registration and qualification requirements is available.

Amount Raised : $52,000
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Security Description

A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.

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