ReThink Ice Cream

Tummy-friendly, Low Sugar Dairy Ice Cream that tastes as good as Haagen Dazs

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Claim My Business
Form C
View on Republic
Security Type
Crowd SAFE
Categories
Retail, Consumer Goods & Products
Min Investment
$150
Location
NAPA, CA
Offering Date
September 29, 2021
Expected Close Date
February 21, 2022
Target Raise
$25.00K-$410.00K
No. Investors
227
Security Price
$1
Website
rethinkicecream.us
Number of Employees
3
Cash
$87,362
Revenue
$560,901
Short Term Debt
$511,828
Cost of Goods
$315,104
Long Term Debt
$1,391,716
Net Income
$-873,169

Company Description

Decadence with benefits

ReThink has created a decadent and creamy ice cream that's very low in sugar (but no sugar alcohol), completely tummy-friendly and keto/diabetic-friendly. We achieve our rich, creamy texture by replacing the sugar we remove from the recipe with collagen, fiber and protein. Our secret tummy-friendly ingredient is A2/A2 dairy, which is free from the A1 protein chain that can cause dairy intolerance. We also make our A2/A2 dairy lactose-free, in case your intolerance issues are caused by lactose, and not the A1 casein protein. Our ice cream is made from happier, healthier cows, like the way they used to be! We believe ReThink is the best-tasting and textured "better for you" ice cream on… Read more

Perks

Invest
$250
Receive
Social Media mention
ReThink Tee Shirt
Quarterly Investor Updates

Invest
$500
Receive
Social Media mention
ReThink Polo Shirt
Quarterly Investor Updates

Invest
$1,000
Receive
Social Media mention
1 Free Shipment of 8 pack Case
ReThink Polo Shirt
Quarterly Investor Updates

Invest
$2,500
Receive
Social Media mention
2 Free Shipments of 8 pack case
ReThink Polo Shirt
Quarterly Investor Updates

Invest
$5,000
Receive
Social Media mention
3 Free Shipments of 8 pack case
Participation in New Flavor Development Council
ReThink Polo Shirt
Quarterly Investor Updates

Invest
$10,000
Receive
Social Media mention
4 Free Shipments of 8 pack case
Participation in New Flavor Development Council
ReThink Ice Cream Yeti Cooler
ReThink Polo Shirt
Quarterly Investor Updates

Invest
$25,000
Receive
Social Media mention
4 Shipments of 8 pack case
Participation in New Flavor Development Council
ReThink Ice Cream Yeti Cooler
One on One Virtual Meeting with Founder
ReThink Polo Shirt
Quarterly Investor Updates

Key Deal Facts

Creamy, delicious, healthier ice cream
Completely tummy-friendly, made from lactose-free A2/A2 dairy
Low sugar—we replaced the sugar with collagen, fiber, and protein
Projecting revenue of $1.35M in 2022
Averaging 45% gross margins and $60K MRR (August 2021)
Retailing at 500 locations across California and Oregon
Partnered with two national distributors, KeHe and UNFI
Amount Raised : $102,204
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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