Riff

Coffee’s contributing to the climate crisis. We have a win-win-win solution.

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Amount Raised: $439,948
Security Type
Preferred Stock
Categories
Main Street, Retail, Lifestyle, Food and Bev, Technology, Sustainability
Min Investment
$100
Location
Redmond, OR
Expected Close Date
April 30, 2023
Target Raise
$50.00K-$1.07M
No. Investors
285
Security Price
$0.68
Valuation
$11,000,000
Website
letsriff.com
Number of Employees
7
Cash
$35,513
Revenue
$252,431
Short Term Debt
$971,497
Cost of Goods
$295,299
Long Term Debt
$632,185
Net Income
$875,439

Company Description

❤️ Mission & Purpose Driven: Reversing Coffee’s Contribution to Climate Change
🤘 Rock Star Team of Advisors Including a Super Bowl Champion & Former President of Anheuser-Busch
🔬 Executive Team of Veterans from Food Science, Coffee, Craft Beverage, Branding, and Pro Sports
♻️ Upcycling a Byproduct of the Coffee Harvest into a Tasty Climate-Friendly Energy Drink
📈 Using a Readily Available Nutritionally-Rich Ag Product to Capitalize on a Rapid-Growth Category
🛒 Distributed in 9 States to Top Natural & Conventional Grocery Stores with Growing E-Comm Presence
🙌 Backed by Seasoned Investors in Food & Bev, Technology, Retail, Venture Capital & Consumer Goods
💵 Revenues Projected to Surpass $30M by 2025 (projections cannot be guaranteed)

Use of Proceeds


$50,001
Cost of Goods Sold 20% (ingredients, packaging materials, co-packing fees); Marketing 20% (growth agency fees, paid digital advertising, social media content); SG&A 53.5% (payroll, overhead, sales expenses); Wefunder intermediary fee 6.5%




$1,070,000
Cost of Goods Sold 25% (ingredients, packaging materials, co-packing fees); Marketing 20% (growth agency fees, paid digital advertising, social media content); E-Comm Fees 3% (merchant services fees, software subscriptions); Customer Acquisition Costs 4% (for E-comm); Freight/Logistics 4%; SG&A 37.5% (payroll, overhead, sales expenses); Wefunder intermediary fee 6.5%



Key Deal Facts

❤️ Mission & Purpose Driven: Reversing Coffee’s Contribution to Climate Change
🤘 Rock Star Team of Advisors Including a Super Bowl Champion & Former President of Anheuser-Busch
🔬 Executive Team of Veterans from Food Science, Coffee, Craft Beverage, Branding, and Pro Sports
♻️ Upcycling a Byproduct of the Coffee Harvest into a Tasty Climate-Friendly Energy Drink
📈 Using a Readily Available Nutritionally-Rich Ag Product to Capitalize on a Rapid-Growth Category
🛒 Distributed in 9 States to Top Natural & Conventional Grocery Stores with Growing E-Comm Presence
🙌 Backed by Seasoned Investors in Food & Bev, Technology, Retail, Venture Capital & Consumer Goods
💵 Revenues Projected to Surpass $30M by 2025 (projections cannot be guaranteed)

Use of Proceeds


$50,001
Cost of Goods Sold 20% (ingredients, packaging materials, co-packing fees); Marketing 20% (growth agency fees, paid digital advertising, social media content); SG&A 53.5% (payroll, overhead, sales expenses); Wefunder intermediary fee 6.5%




$1,070,000
Cost of Goods Sold 25% (ingredients, packaging materials, co-packing fees); Marketing 20% (growth agency fees, paid digital advertising, social media content); E-Comm Fees 3% (merchant services fees, software subscriptions); Customer Acquisition Costs 4% (for E-comm); Freight/Logistics 4%; SG&A 37.5% (payroll, overhead, sales expenses); Wefunder intermediary fee 6.5%



Management Team / Advisory Board Bios

Paul Evers Co Founder/CEO; Nate Armburst; Kevin Smyth Co Founder/ COO

Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

Research Reports

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