Riff

Coffee’s contributing to the climate crisis. We have a win-win-win solution.

Security Type: Preferred Stock
Categories: Retail, Technology, Sustainability, Food & Bev, Community & Lifestyle
Min Investment: $100
Location: Redmond, OR
Expected Close Date: April 30, 2023
Target Raise: $50.00K-$1.07M
No. Investors: 285
Security Price: $0.68
Valuation: $11,000,000
Website: letsriff.com

Number of Employees: 7
Cash: $35,513
Revenue: $252,431
Short Term Debt: $971,497
Cost of Goods: $295,299
Long Term Debt: $632,185
Net Income: $-875,439

Company Description

❤️ Mission & Purpose Driven: Reversing Coffee’s Contribution to Climate Change
🤘 Rock Star Team of Advisors Including a Super Bowl Champion & Former President of Anheuser-Busch
🔬 Executive Team of Veterans from Food Science, Coffee, Craft Beverage, Branding, and Pro Sports
♻️ Upcycling a Byproduct of the Coffee Harvest into a Tasty Climate-Friendly Energy Drink
📈 Using a Readily Available Nutritionally-Rich Ag Product to Capitalize on a Rapid-Growth Category
🛒 Distributed in 9 States to Top Natural & Conventional Grocery Stores with Growing E-Comm Presence
🙌 Backed by Seasoned Investors in Food & Bev, Technology, Retail, Venture Capital & Consumer Goods
💵 Revenues Projected to Surpass $30M by 2025 (projections cannot be guaranteed)

Key Deal Facts

Use of Proceeds

$50,001
Cost of Goods Sold 20% (ingredients, packaging materials, co-packing fees); Marketing 20% (growth agency fees, paid digital advertising, social media content); SG&A 53.5% (payroll, overhead, sales expenses); Wefunder intermediary fee 6.5%

$1,070,000
Cost of Goods Sold 25% (ingredients, packaging materials, co-packing fees); Marketing 20% (growth agency fees, paid digital advertising, social media content); E-Comm Fees 3% (merchant services fees, software subscriptions); Customer Acquisition Costs 4% (for E-comm); Freight/Logistics 4%; SG&A 37.5% (payroll, overhead, sales expenses); Wefunder intermediary fee 6.5%

Management Team / Advisory Board Bios

Paul Evers Co Founder/CEO; Nate Armburst; Kevin Smyth Co Founder/ COO

Amount Raised : $439,948

Reveal the Score by Voting

＿

Additional ratings from other users are needed to determine a viable CrowdScore for this deal.

The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.

ⓘ

The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.

Business Idea

ⓘ

The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.

Business Traction

ⓘ

The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.

Management Team

ⓘ

The value of the company compared to similar companies raising money from investors.

Valuation

Have you done enough research to provide a rating? This is important for your fellow investors.

We only allow one revision to each rating category. Be sure about any changes.

Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

Research Reports

No reports have been submitted

Become a Reporter

Read Our Research Disclaimer

0 Comments

To claim your deal, you must have access to @letsriff.com email

Contact support@crowdlustro.com if you need assistance.

@letsriff.com