Armadio

My name is Matteo Mattia Gemignani. I started my career as a business lawyer and then founded my first company in Italy before expanded it to Europe, South Africa, and the United States. I eventually sold it in two pieces, first to a UK investment firm and then to Panasonic in 2014. I invested for one year and then worked with two different local agencies. After analyzing the market and interviewing hundreds of people, we realized that products made in Italy are perceived as the highest quality on the market, but there's no distribution in the United States and generally all over the world. The only distributors are big brands competing amongst themselves and providing the product to consumers at a very high price.

$750+ Armadio Keyholder (worth around $50): handmade in Tuscany by local artisans with premium Italian leather
$1,100+ coupon for $100 to shop on Armadio
$1,600+ coupon for $200 to shop on Armadio
$2,000+ 1 Bag from the new collection (worth around $420): handmade in Tuscany by local artisans with premium Italian leather
$25,000+ We'll fly you out to Tuscany for a guided tour of where our bags are made

If we raise: $50,000

95% -- Marketing -- creative engagement and marketing that creates organic traffic

5% -- Wefunder intermediary fee

If we raise: $1,070,000

40% -- Marketing -- creative engagement as well as digital marketing tools

25% -- R&D and stock purchasing

20% -- Operations and hiring for scaling

10% -- General expenses (legal, financial, travel)

5% -- Wefunder intermediary fee

Matteo Mattia Gemignani - CEO
Tuscany native from a family with a fashion industry background with 2 exits (1 to Panasonic).

First $100K investors of this fundraise will invest in a SAFE with a $4M valuation cap and 20% discount.

20.0%discount

A SAFE gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $4M in the future.