We created O2 to meet growing demand in the sports drink market for clean, great-tasting hydration without the "junk".
We believe too many sports drinks are unhealthy, bad for your body, and not very Earth-friendly; too many calories, too much sugar, filled with syrupy-tasting chemicals - and packaged in single-use plastic that’s wrecking the planet.
O2 makes great-tasting, clean hydration with 1g total sugar, 15 calories, and 20% more electrolytes than some big brands. Our patent-pending oxygenation process delivers a crisp, refreshing mouthfeel that leaves you feeling light without the carbonated bloat. We’re 100% carbon neutral with a digital-first business model and product line we believe are fit for the 21st century.
Most drink brands have high marketing and customer acquisition costs while battling for retail shelf space. Our approach offers an alternative, with growth achieved through innovative marketing campaigns, proprietary partnership tech, and a presence in large gyms (LifeTime) and thousands of independent locations (CrossFit).
O2 has increased in revenue from the start of our operation in 2014 through 2020, and grew gross revenue from $1.8M in 2019 to $5M+ in 2020. Our growth led to O2 being featured in the Inc. 5000 2021 list. Our proprietary partnership platform helped grow online customers 5x and helped thousands of gyms through COVID. Our industry innovations earned coverage in Entrepreneur ("Growth During A Crisis: How O2 Founder Dave Colina 5x’d His Business") and Forbes ("How O2 Helped Keep America’s Gyms Open"), as well as BevNET’s Best Beverage Marketing Campaign award in 2020.
Today, O2 is sold in thousands of gyms and retailers. We aim to optimize both DTC and gym sales to create a powerful flywheel to drive awareness, trial, and loyalty without the capital intensity of other brands.