The Phluid Project

The Phluid Project

The world's first gender-free clothing store

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Security Type
SAFE
Categories
Consumer Goods & Products
Min Investment
$50
Location
New York, NY
Offering Date
October 21, 2018
Expected Close Date
May 01, 2019
Target Raise
$25.00K-$1.07M
Deal Notes
  • Minimum investment: $250
  • Funding goal: $25,000 – $1,070,000
  • DeadlineL February 1, 2:59 AM (EST)
  • Type of security: Crowd Safe
  • Discount: 20%

Company Description

The things we wear are meant to help us embrace, explore and express ourselves. But too often, fashion retail is about dividing us into gendered sections, conquering our curiosity and limiting our potential, by forcing us into predetermined molds.

Perks

Invest $250 - Phluid Project Tote Bag
Invest $500 - Phluid Project Tote Bag and Tee
Invest $1,000 - All of the above + Phluid Project beanie and sweatshirt
Invest $2,500 - All of the above + dinner with Founder & CEO Rob Smith

Key Deal Facts

Founder has managed multi-billion dollar retail brands for 30+ years, including Macy’s, Levi’s, Nike, and Victoria’s Secret
First mover advantage in a lucrative new fashion retail space 
+340% Q2 sales growth
NYC flagship store delivering a 20% customer conversion rate
Founder has personally invested his own money toward the launch 
17k+ Instagram followers & 200K+ page views in 6 months with no paid SEO/SEM
Boundary-breaking retail mission featured in The New York Times, Forbes, The Times of London, Vogue, VICE, Mashable, Teen Vogue and dozens more

Use of Proceeds

% of Minimum Proceeds Raised:

  • Intermediary Fees: 6.00%
  • Campaign marketing expenses or related reimbursement: 20.00%
  • Estimated Attorney Fees: 8.00%
  • Estimated Accountant/Auditor Fees: 8.00%
  • General Marketing: 1.00%
  • Research and Development: 0.00%
  • Manufacturing: 4.00%
  • Future Wages: 20.00%
  • Repayment of Debt: 33.00%
  • General Working Capital: 0.00%

% of Maximum Proceeds Raised:

  • Intermediary Fees: 6.00%
  • Campaign marketing expenses or related reimbursement: 4.67%
  • Estimated Attorney Fees: 0.19%
  • Estimated Accountant/Auditor Fees: 0.19%
  • General Marketing: 0.47%
  • Research and Development: 0.00%
  • Manufacturing: 1.87%
  • Future Wages: 9.35%
  • Repayment of Debt: 4.67%
  • General Working Capital: 72.5%

 

Management Team / Advisory Board Bios

Robert Smith
Founder/CEO
A former executive vice president of merchandising at Macy's and Victoria's Secret with over 25 years of experience in the fashion industry.

Deal Notes

  • Minimum investment: $250
  • Funding goal: $25,000 – $1,070,000
  • DeadlineL February 1, 2:59 AM (EST)
  • Type of security: Crowd Safe
  • Discount: 20%
Amount Raised : $63,214
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Valuation

Security Description

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