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Security Type
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SAFE
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Categories
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Consumer Goods
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Min Investment
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$50
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Offering Date
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October 21, 2018
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Expected Close Date
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May 01, 2019
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Target Raise
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$25.00K-$1.07M
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Deal Notes
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- Minimum investment: $250
- Funding goal: $25,000 – $1,070,000
- DeadlineL February 1, 2:59 AM (EST)
- Type of security: Crowd Safe
- Discount: 20%
Company Description
The things we wear are meant to help us embrace, explore and express ourselves. But too often, fashion retail is about dividing us into gendered sections, conquering our curiosity and limiting our potential, by forcing us into predetermined molds.
Use of Proceeds
% of Minimum Proceeds Raised:
- Intermediary Fees: 6.00%
- Campaign marketing expenses or related reimbursement: 20.00%
- Estimated Attorney Fees: 8.00%
- Estimated Accountant/Auditor Fees: 8.00%
- General Marketing: 1.00%
- Research and Development: 0.00%
- Manufacturing: 4.00%
- Future Wages: 20.00%
- Repayment of Debt: 33.00%
- General Working Capital: 0.00%
% of Maximum Proceeds Raised:
- Intermediary Fees: 6.00%
- Campaign marketing expenses or related reimbursement: 4.67%
- Estimated Attorney Fees: 0.19%
- Estimated Accountant/Auditor Fees: 0.19%
- General Marketing: 0.47%
- Research and Development: 0.00%
- Manufacturing: 1.87%
- Future Wages: 9.35%
- Repayment of Debt: 4.67%
- General Working Capital: 72.5%
Perks
Invest $250 - Phluid Project Tote Bag
Invest $500 - Phluid Project Tote Bag and Tee
Invest $1,000 - All of the above + Phluid Project beanie and sweatshirt
Invest $2,500 - All of the above + dinner with Founder & CEO Rob Smith
Key Deal Facts
Founder has managed multi-billion dollar retail brands for 30+ years, including Macy’s, Levi’s, Nike, and Victoria’s Secret
First mover advantage in a lucrative new fashion retail space
+340% Q2 sales growth
NYC flagship store delivering a 20% customer conversion rate
Founder has personally invested his own money toward the launch
17k+ Instagram followers & 200K+ page views in 6 months with no paid SEO/SEM
Boundary-breaking retail mission featured in The New York Times, Forbes, The Times of London, Vogue, VICE, Mashable, Teen Vogue and dozens more
Use of Proceeds
% of Minimum Proceeds Raised:
- Intermediary Fees: 6.00%
- Campaign marketing expenses or related reimbursement: 20.00%
- Estimated Attorney Fees: 8.00%
- Estimated Accountant/Auditor Fees: 8.00%
- General Marketing: 1.00%
- Research and Development: 0.00%
- Manufacturing: 4.00%
- Future Wages: 20.00%
- Repayment of Debt: 33.00%
- General Working Capital: 0.00%
% of Maximum Proceeds Raised:
- Intermediary Fees: 6.00%
- Campaign marketing expenses or related reimbursement: 4.67%
- Estimated Attorney Fees: 0.19%
- Estimated Accountant/Auditor Fees: 0.19%
- General Marketing: 0.47%
- Research and Development: 0.00%
- Manufacturing: 1.87%
- Future Wages: 9.35%
- Repayment of Debt: 4.67%
- General Working Capital: 72.5%
Perks
Invest $250 - Phluid Project Tote Bag
Invest $500 - Phluid Project Tote Bag and Tee
Invest $1,000 - All of the above + Phluid Project beanie and sweatshirt
Invest $2,500 - All of the above + dinner with Founder & CEO Rob Smith
Management Team / Advisory Board Bios
Robert Smith
Founder/CEO
A former executive vice president of merchandising at Macy's and Victoria's Secret with over 25 years of experience in the fashion industry.
