Drink Monday

Drink Monday

Beverage brand delivering high quality cocktail experiences to consumers seeking sophisticated, alcohol free options

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Security Type
Preferred Stock
Categories
Retail
Min Investment
$1,000
Location
CARLSBAD, CA
Offering Date
January 18, 2022
Expected Close Date
August 29, 2023
Target Raise
$15.00K-$1.50M
Security Price
$1.66
Valuation
$24,500,000
Website
drinkmonday.co
Number of Employees
5
Cash
$438,202
Revenue
$3,724,908
Short Term Debt
$168,804
Cost of Goods
$2,243,991
Long Term Debt
$814,173
Net Income
$-928,759

Company Description

A cultural shift is underway - a mindset toward self care, staying sharp, and living life without compromise. This is not a trend - this is a movement that refuses to choose between good health and great taste. Crafted with care from natural ingredients at our Southern California distillery, Monday's non-alcoholic spirits are a labor of love — our way of helping alcohol-avoiders (like us!) enjoy a proper adult beverage today without worrying about how you'll feel tomorrow. Welcome to Monday. We're honored to have you with us!

Perks

Dry Jan Bonus:

Investors who invest during the month of January will receive a complimentary level-up to the next tier of perks.

Perks:

Tier 1: Investors of $1,500 or more will receive honorable mention on our website as an investor, an exclusive, custom designed coin to commemorate your new ownership in Monday (exclusive perks unavailable to non-investors), and 1 Bottle of NA Spirits from our portfolio ($52+ Value).*

Tier 2: Investors of $2,500 or more will receive honorable mention, commemorative coin, and 1 Bottle each of Monday Gin, Monday Whiskey, and Monday's yet to be released next spirit ($148 Value).*

Tier 3: Investors of $5,000 or more will receive honorable mention, commemorative coin, and 3 Bottles each of Monday Gin, Monday Whiskey, and Monday's yet to be released next spirit, plus our custom 8-piece Cocktail Creator Barware Set ($524 Value).*

Enthusiast: Investors of $10,000 or more will receive honorable mention, commemorative coin, and 6 Bottles each of Monday Gin, Monday Whiskey, and Monday's yet to be released next spirit, plus our custom 8-piece Cocktail Creator Barware Set ($968 Value).*

Fanatic: Investors of $25,000 or more will receive honorable mention, commemorative coin, and 12 Bottles each of Monday Gin, Monday Whiskey, and Monday's yet to be released next spirit, plus our custom 8-piece Cocktail Creator Barware Set ($1,856 Value).*

Ambassador: Investors of $50,000 or more will receive Fanatic level perks and be honored by name on the label of Monday's first limited release spirit (tentative launch: Q4 2022) ($11,856 Value).*

*Investors that wish their physical perks to reach destinations outside of the United States will be asked to pay for international shipping charges to ensure funds raised stay true to their intent of moving the business of Monday forward.

It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

Please note that due to share price calculations, some final investment amounts may be rounded down to the nearest whole share - these will still qualify for the designated perk tier. Additionally, investors must complete the online process and receive an initial email confirmation by the deadline stated above in order to be eligible for perks.

Key Deal Facts

$5M in lifetime sales (founded June 2019) - Unaudited
Named "One of the Fastest Growing DTC Brands" according to monthly traffic and Q2 growth from Similarweb data by Business Insider (2021)
Led by founding team with 80+ years experience scaling digital brands (Quest Nutrition, Manscaped, Quiverr, Hylete, SKLZ, Vessel)
506% non-alcoholic beverage category growth since 2015 (Distill Ventures 2020)
Over 1.1B media impressions reported - key publications include Forbes, Vogue, Martha Stewart, NYT, HuffPost, Rachel Ray, and The Washington Post
Amount Raised : $354,861
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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