Company Description
The Air Max’s spot on Nike’s roster of legacy silhouettes comes not by way of having a superstar athlete associated with the shoe, but instead through its innovative and groundbreaking look. The Nike Air Max 1 was revolutionary in that it was the first shoe to ever include a visible air unit (air bubble in the sole)— a design motif that has gone on to inspire a vast catalog of running shoes and one of Nike's most popular sneaker lines, the Air Max. This genius design was the brainchild of Tinker Hatfield and propelled him to eventually become the GOAT within sneaker design. Today, these shoes are so celebrated, that Nike coined March 26th “Air Max Day,” starting in 2014.
