OYO Fitness

Fitness That Fits Your Lifestyle

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Security Type
Non-Voting Equity
Consumer Goods & Products
Min Investment
Offering Date
March 16, 2022
Expected Close Date
July 19, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

OYO Fitness is one of the fastest growing international health & fitness companies. Our mission is to make fitness accessible to everyone - anytime, anyplace. Our growth will continue to accelerate with aggressive new product launches of portable gyms, home gyms and massage products -- connected to a new subscription revenue platform for streaming workouts and shared experiences.


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$250+ Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

Friends and Family Early Birds
Invest within the first 72 hours and receive 15% Bonus Shares.





$500+ Investment
Tier 1 | $500
Invest $500 and receive an OYO T-Shirt and access to Online Live Event with endurance racer IMSA Champion Pipo Derani, former Astronaut Commander Leroy Chiao PhD and Founder Paul Francis.

$1,000+ Investment
Tier 2 | $1,000
Invest $1,000 and receive an OYO Gym, NOVA Gym or OYO Massager (free shipping only for the US) + access to Online Live Event with endurance racer IMSA Champion Pipo Derani, former Astronaut Commander Leroy Chiao PhD and Founder Paul Francis.

$5,000+ Investment
Tier 3 | $5,000
Invest $5,000 and receive all previous Tiers + online group conference with Founder and CFO + 2% Bonus Shares.

$10,000+ Investment
Tier 4 | $10,000
Invest $10,000 and receive all previous Tiers + 5% Bonus Shares.

$25,000+ Investment
Tier 5 | $25,000
Invest $25,000 and receive all previous Tiers + a one-on-one call with the Founder and CFO +10% Bonus Shares.

$50,000+ Investment
Tier 6 | $50,000
Invest $50,000 and receive all previous Tiers + 15% Bonus Shares.

$50,000+ Investment
Tier 7 | $250,000
Invest $250,000 and receive all previous Tiers + a one-on-one meeting with the Founder and CFO + 20% Bonus Shares.

Key Deal Facts

Over $15,000,000 Revenue Since January 2020 | The OYO Personal Gym and higher resistance NOVA Gym continue to be the best in class for portable fitness.

NOVA Personal Gym is the #1 Most-funded Fitness Product on Kickstarter* | Our pipeline of proprietary new products includes connected versions of our SpiraFlex powered OYO and NOVA Gyms, SpiraGym home gyms, and cordless OYO Total Body Massagers. This additional capital also will support development of our connected subscription platform, a recurring revenue model that has proven to be very successful in our industry.

SpiraFlex Resistance Technology Developed for NASA | Our gyms, powered by SpiraFlex, provide total body strength training, without the size, weight, or cost of the competition. We developed the SpiraFlex Resistive Exercise Device for NASA, which has been used by astronauts to keep fit for many years on the International Space Station. A NASA-sponsored 16-week study showed SpiraFlex built as much muscle as free-weights. Our products enjoy broad global intellectual property protection.

Management Team / Advisory Board Bios

Joseph Kessinger

Financial Advisor

Joe Kessinger is a business advisor/financer with more than 30 years of experience in business development, corporate value enhancement, family business transitions, corporate finance and merger/acquisition advisory services. He has been employed by two Big 4 accounting firms (KPMG and Ernst & Young), managed venture capital/private equity portfolios, consulted with family offices and has started, owned and operated and sold several different businesses including an electronics manufacturing company and a medical device manufacturer. 
OYO Areas of Responsibility: Part-time; Finance and accounting. Joe has known and worked with Paul Francis in various capacities for over 20 years.

Marcus Sy

Director Manufacturing & Logistics

Marcus Sy has over 20 years of project management, manufacturing, sourcing and international sales experience across a variety of industries including the fitness equipment, automotive and bicycle industries. Marcus has worked for OYO since 2015.
OYO Areas of Responsibility: Full time contractor; Manage production, supplier relationships, product sourcing, product development and logistics.

Venus Van Horn

Customer Experience Director

Venus is a Customer Service veteran with 25 years experience managing customer service teams. “When you build a loyal customer base through great products and excellent support, you are not only ensuring that the customer comes back but that they recommend you to their friends and family. This is always my number one goal in the work that I do. Best job in the world!”
OYO Areas of Responsibility: Full-time; Manage OYO Customer Service Team

Nick Bolton

Fitness Director

Nick Bolton is a certified personal trainer, published fitness writer, body builder, spokesmodel, actor and former firefighter. Nick developed the OYO Fitness workout programs. He also manages the OYO Corporate Wellness programs and hosts OYO instructional and promotional videos.
Nick is Part-time consultant. 
Certifications: National Academy of Sports Medicine: Certified Personal Trainer, National Council on Strength and Fitness: Certified Personal Trainer, RTS Mastery: Musculoskeletal Mechanics & Resistance Mechanics

Leroy Chiao

Investor, Advisor, Spokesperson

Former NASA astronaut and Commander of Expedition 10 on the International Space Station, Leroy Chiao has vast experience in both the public and private sector. In addition to his human spaceflight experience at NASA, he has also worked extensively in academia, government laboratories and in commercial ventures and technology startups. Leroy exercised with SpiraFlex technology for 6 months on the International Space Station and returned stronger than when he left.
OYO Areas of Responsibility: Brand ambassador and technology advisor.
Amount Raised : $356,404
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Security Description

Non-voting stock is stock that provides the shareholder very little or no vote on corporate matters.

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