Hold The Magic

Re-Imagining the Tooth Fairy tradition with tiny gifts that deliver magic

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Form C
View on Republic
Security Type
Crowd SAFE
Min Investment
$100
Location
LAFAYETTE, CA
Offering Date
March 17, 2022
Expected Close Date
April 15, 2023
Target Raise
$25.00K-$500.00K
No. Investors
59
Security Price
$1
Website
holdthemagic.com
Number of Employees
1
Cash
$140,151
Revenue
$108,741
Short Term Debt
$21,077
Cost of Goods
$47,541
Long Term Debt
$334,600
Net Income
$-117,907

Company Description

Hold The Magic makes it easy for parents to deliver tiny gifts and stories in exchange for a lost tooth. We’re creating lasting memories by putting something more magical than money under the pillow.

Perks

Reserve
$1,000
Receive
Free signed Lucy Tooth hardcover book
Limited (50 left of 50)

Reserve
$5,000
Receive
Free 1st Wiggly Tooth Collection (gifts for 4 lost teeth plus a book)
Limited (25 left of 25)

Reserve
$10,000
Receive
Recognition as an early investor on our website (with your consent)
Fairy Tooth Plushie plus Lucy Tooth book donated to Benioff Children’s Hospital
Limited (25 left of 25)

Key Deal Facts

Kids lose 664,000,000 teeth between the ages 5-12 (in the U.S. alone)
The $3.12B U.S. Tooth Fairy market is ripe for MAGIC!
Sold 8,000+ gift sets to 2,700+ customers
Avg. order value is $69, projected CLTV of $100+, 32% return rate
Featured in Scary Mommy (100M reach) and Red Tricycle (28M reach)
Backed by founders & execs from Yahoo!, Curious Company & more

Management Team / Advisory Board Bios

Shannon Cahoon
Founder, CEO
Raising good kids, spreading hope, inspiring positivity. Those are principles at Hold The Magic. We also bring 40+ years of combined experience building aspirational brands for direct-to-consumer, finance, software, and luxury goods industries.

Cody Hegelson
Digital Director
AZ native. Three kids under nine. Founded multiple businesses. Ability to internalize objectives and craft digital solutions. The mastermind behind many successful brand launches building teams, growth models, and full-funnel marketing strategies.
Amount Raised : $77,875
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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