Management Team / Advisory Board Bios
Jim Marsh CEO and Founder at Swell WatercraftI am the biggest stakeholder and the ex-publisher of the world’s largest paddling magazine, Canoe, and Kayak, from 2005-2015. I run the day-to-day operations., Thomas Marsh Polymer ExpertI bring over 30 years of experience as a Chemical Engineer and I have spent much of my time consulting factories about manufacturing. I am also an expert in plant management and chemical construction. Bringing my experience to make the best kayaks., Celliers Kruger Manufacturing + Design GuruI made my name in the early 2000s with my whitewater brand Fluid Kayaks in South Africa. I am lucky enough to have been able to perfect the ‘skin-foam’ plastic when I obtained a contract to manufacture high-end surf skis. I call my creation Poly2., Ted Keyes Sales ManagerI became a professional kayaker during my college years. This position eventually morphed into sales representative, in which I have been thoroughly immersed for over 25 years-including extensive experience with kayaks., Adam Bierschenk Designer & TechnicianI am an expert on CNC mold making, prototype development and novel manufacturing. As a former Ocean Kayak designer, I utilize CAD software to engineer every product from the kayaks, seat, hatches and drainage valve., Tim Niemer Spiritual AdvisorI launched several paddling brands over the years, including Ocean Kayak and NuCanoe. It was my original idea to lower the footwells below the waterline to unleash performance elements unseen before., Thomas Sherburne Strategy & Operations ConsultantAfter receiving my PhD in Experimental Psychology from Auburn, I went to work protecting people's minds- through my kayak helmet company Shred Ready. After my successful exit in 2019, I've used my experience to help progressive brands like Swell.