GreenChoice, pbc

Climate-positive grocery marketplace for conscious consumers with dietary needs

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Security Type
Convertible Note
Technology, Food and Bev, Retail, Sustainability, Marketplace, Sports and Fitness, Health & Fitness
Min Investment
Somerville, MA
Expected Close Date
April 30, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Database of 360K+ products–evaluated on hundreds of dietary, health & sustainability data points 📊
Over 60,000 organic monthly users w/ 18% MoM growth. 10K+ registered accounts 🚀
Named by Google as 1 of the 3 “Best Apps for Good” in US 🏆
$600k raised from Katapult Accelerator, BonBillo Ventures, co-founder of Custom Ink, former-EVP of Stop & Shop, & more💸
Partnered with one of the largest organic & natural food distributors in US (Certified B-Corp) 🤝
100+ sellers on waitlist; ~10 new seller applications every week 💥
Building the trusted conscious shopping platform in largest consumer sector (grocery) – $100B US market with 13% CAGR 🌱
Diverse team w/ dietary needs + expertise in machine learning, nutrition science, & sustainability 💪

Management Team / Advisory Board Bios

Galen Karlan-Mason Founder & CEOMBA (focused in Sustainability) and dual-BA in International & Global Studies and Business (focused in Environmental Studies), Brandeis University. Multiple food allergies; pescatarian, Jason McInerney Chief Technology OfficerSerial chief technology officer and data scientist with a successful exit. PhD in Machine Learning, MSci in Computational Neuroscience and Multi-scale Biology. Vegetarian, Tarun Karki Software Engineer, Sagen Jackson Social Media Manager, Merve Basoglu Content Writer, Marc Katz AdvisorCo-founder & CEO of Custom Ink. Built the largest online retailer of custom apparel and accessories in the U.S., scaled to 2,000+ employees and over $500M in revenue., Makayla Meixner Advisor (Nutrition Science)Registered Dietitian, MSci in Nutrition & Dietetics. Expert in performance nutrition, plant-based nutrition, and clinical dietetics. Former-Expert Writer for Healthline Media. Vegan, Paul Fennelly Advisor (Environmental Science)PhD in Chemistry. Former-SVP of AECOM Environment. Technical Advisor at Massachusetts Clean Energy Center., James Karlan AdvisorEd.D in Education. Former-Director of Science Teacher Certification at Antioch University.
Amount Raised : $96,933
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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