GreenChoice, pbc

Climate-positive grocery marketplace for conscious consumers with dietary needs

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Security Type
Convertible Note
Categories
Technology, Retail, Sustainability, Food & Bev, Healthcare & Medical, Sports & Fitness
Min Investment
$100
Location
Somerville, MA
Expected Close Date
April 30, 2023
Target Raise
$50.00K-$250.00K
No. Investors
46
Security Price
$1
Website
greenchoicenow.com
Number of Employees
2
Cash
$578
Revenue
$8,128
Short Term Debt
$25,213
Cost of Goods
$0
Long Term Debt
$477,500
Net Income
$-252,368

Company Description

Database of 360K+ products–evaluated on hundreds of dietary, health & sustainability data points 📊
Over 60,000 organic monthly users w/ 18% MoM growth. 10K+ registered accounts 🚀
Named by Google as 1 of the 3 “Best Apps for Good” in US 🏆
$600k raised from Katapult Accelerator, BonBillo Ventures, co-founder of Custom Ink, former-EVP of Stop & Shop, & more💸
Partnered with one of the largest organic & natural food distributors in US (Certified B-Corp) 🤝
100+ sellers on waitlist; ~10 new seller applications every week 💥
Building the trusted conscious shopping platform in largest consumer sector (grocery) – $100B US market with 13% CAGR 🌱
Diverse team w/ dietary needs + expertise in machine learning, nutrition science, & sustainability 💪

Management Team / Advisory Board Bios

Galen Karlan-Mason Founder & CEOMBA (focused in Sustainability) and dual-BA in International & Global Studies and Business (focused in Environmental Studies), Brandeis University. Multiple food allergies; pescatarian, Jason McInerney Chief Technology OfficerSerial chief technology officer and data scientist with a successful exit. PhD in Machine Learning, MSci in Computational Neuroscience and Multi-scale Biology. Vegetarian, Tarun Karki Software Engineer, Sagen Jackson Social Media Manager, Merve Basoglu Content Writer, Marc Katz AdvisorCo-founder & CEO of Custom Ink. Built the largest online retailer of custom apparel and accessories in the U.S., scaled to 2,000+ employees and over $500M in revenue., Makayla Meixner Advisor (Nutrition Science)Registered Dietitian, MSci in Nutrition & Dietetics. Expert in performance nutrition, plant-based nutrition, and clinical dietetics. Former-Expert Writer for Healthline Media. Vegan, Paul Fennelly Advisor (Environmental Science)PhD in Chemistry. Former-SVP of AECOM Environment. Technical Advisor at Massachusetts Clean Energy Center., James Karlan AdvisorEd.D in Education. Former-Director of Science Teacher Certification at Antioch University.
Amount Raised : $96,933
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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